HashCubes look to alternative industries for ideas on how to finance their expansion. Borrowing a trick from the movie industry they plan to sell 'points' in their upcoming games entitling investors to directly share in the revenue of the games Hashcube develops.
The Linux desktop more than anything else needs an extensive support of its die hard proponents which will be helpful in creating a buzz and hence serve the purpose by establishing a strong word of mouth.
I wonder if a lot of reader know the Ubuntu philosophy which says -- "I am what I am because of who we all are." Ubuntu, from its birth has focused on providing a stable, user friendly and easy to install and up to date operating system.