Brajeshwar

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The Indian IT WorkplaceWorkers at a ‘typical’ IT Setup

I’ve heard lots of paradigm-shifting, curve-bending parabolic ideas and words from Abinash. Well, here is another of those that brings out the all-known but unspoken truth of the “dharavic” state of the Internet space in India. Highlighting the unpalatable reality that we face today, Abinash’s bare-all article is well written, documented with numbers, insider facts and hands-on industry experience talk, which you can relish with smirks on why people who matters don’t understand things the way it should be.

Go ahead and enjoy the article — Why the Great Indian Media Companies will Fail on the Internet. You’re warned – its a longish article but worth a read.

Disclosure: Here is my disclosure before I go any further — I work in the same team with Abinash.

Here are some of the meat from the article, fresh and tinkling enough for some re-phrase treatment.

While referring to Rediff, Abinash is appalled and finds it funny, “for a company founded in 1996, to achieve enterprise value of US$42 million in 2009.” He even hinted on the story where Ajit Balakrishnan (oops! here is the actual site from Ajit) told Larry Page and Sergey Brin that Google have no clue about Indian Internet users and Rediff is the ‘Google’ of India.

If you’re there, don’t miss the part on ‘why the Indian Media Giants are failing on the Internet?’ The article talks about the quintessential habit of our “Yes Sir” attitude handed down by the British, being carried forward in our work culture. Big corps does things just to satisfy one person, “hey we need to do this because MD wants it this way even if it was something that did not make sense.” The younger Internet savvy individual contributors literally have no say. They are just there to satisfy their masters whims and fancy.

Nice article, read it with leisure and relish it fully — Why the Great Indian Media Companies will Fail on the Internet.