Bollywood leverages Facebook to audition & involve eager movie enthusiasts

New Star of India

On the set of the movie “New Star of India”.

An interesting development in Bollywood – use of Facebook to approach the common public and involved them in movie making.

Nissan created the ‘New Star of India’, a Bollywood movie auditioned on Facebook. It seems, quite a lot of people auditioned for an opportunity to act alongside the Bollywood actor Ranbir Kapoor. From well over 2500 hopefuls, 20 were chosen to be in the movie.

(Watch more related videos on Youtube – one, two, three, four.)

From the videos, the movie seem to be disproportionately sponsored by Nissan to promote their car – Nissan Micra. The movie is being released pretty soon everywhere in India.

Indeed, an interesting approach to involve and spread awareness of movies harnessing the power of social media and the ever-growing users in India.

Of course, the promoters have agreed to get Movie merchandise and T-Shirts for you guys. So, show hands and comment your thoughts.