The global reach of Social Media

Social Media Strategy
Planning your Social Media Strategy (source : Advanced Human Technologies)

For every requirement such as bonding with friends & sharing life’s secrets, articulating strong opinions, analysis & evaluation of a trend, or learning while watching; there’s a plethora of social media options to choose from for each of the thing that forms part of our intent. Year 2011, surely promises to augment this virtual brotherhood, i.e. this optimal representative of a globalizing world.

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A Tremulous Terrain – Energy DashBoards

In an era of energy independence and increased global warming, using electricity smartly is as important as using it sparsely.

Transforming the ever increasing monthly electricity bill into richer energy information is a daunting task for smart-grid companies. In the DistribuTech Utility-Industry Conference, held earlier this month, many advanced home energy management systems were launched in the market. Schneider introduced its Wiser product set, inclusive of a wireless thermostat and a display; and Intel announced that Capgemini will use Intel’s Home Energy Dashboard in its utility consulting practice. Energate introduced a Smart Thermostat that connects to a display and other appliances on a home network, thus making it easy to control even from a laptop.

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Microsoft: “Oops we did it again” 6 More Critical Security Vulnerabilities

The newest patch from Microsoft appears to b a Mac vs. PC commercial in the making. Don’t be surprised if the next mocking ad from Mac addresses the 900 million people affected by Microsoft’s most recent security patch. The name of the release, Patch “Tuesday” which sounds more like an Irish celebration than a critical software patch, but then again maybe Microsoft was trying to lighten the mood.

The new patch release deals with 22 issues — 6 of them deemed critical (the higher security issue ranking Microsoft has). Another 9 were ranked as ‘Important’ (details).

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Can you use Adzly ads on your blog?

Adzly is a new advertising network that many bloggers have taken advantage of. Google Adsense has traditionally been used for bloggers to promote their sites, but new blogs can sometimes be great opportunities to receive traffic that would otherwise have a lot of competition. However, you can’t expect to gain anything from Adzly by cutting and pasting a few quotes from your website. You will need to put some thought into your ad and make sure that it is appealing to your target audience. Hopefully, this is already the core of your marketing strategy.

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The Importance of Social Sustainability in Blogosphere

When a thought comes to our mind; most of us don’t document it – the reasons being aplenty and varied like lack of time, lack of positive energy, lack of communication skills, lack of interest and so on. Some even may shy away from making their thought-pieces published just because they fear public criticism or do not have the right exposure or confidence to handle criticism.

To me, bloggers are a new genre of curious intellectuals who are, unlike what they have been labeled as, ‘inadequate, pimpled and single’, by BBC journalist Andrew Man, revolutionizing ideation and creation of digital content.

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New tool for fighting Internet censorship likely ineffective

International electronic communications are essential to global trade and relations. Censorship programs of some countries can make this seem impossible. Fortunately, they are developing ways to overcome these barriers.

In a post by Fox News, an announcement made by the Defcon Hacker’s Conference details how the U.S. government is using a program called Feed Over email to bypass China’s government censors. Sho Ho spoke of the product and said she hopes it will soon help gain support for new ideas in tense political climates.

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Nestoria – A property search engine, launched in India

A player that already has its presence in 7 other countries should naturally be thrilled to be unveiled in a country like India. Especially, when the country shows huge potential for growth and prosperity. Nestoria is now in India, and they call themselves – Nestoria India in the sub-continent. After having launched their services in France, Australia and Brazil last year, the property search engine firm has set foot in India. This move must be a very exciting one for the team considering the fact that the population here is larger than any of the other countries they operate in and the fact that there are so many people who are on the lookout for new and furnished homes.

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Can ‘Uber Cool’ Twitter mess up?

Twitter is understandably a fantastic platform for all users to put forward anything that they want to in the form of tweets. This ‘anything’ could be what one feels, what one did last night, what one experienced at office on a day or just absolutely anything that a user feels like tweeting about. Another thing that Twitter has gained recognition for lately is that it spreads news stories faster than any media channel on TV does.

A horrific fire incident that took place at Charlton Towers in Bangalore is an example of how Twitter was used to call for help. “The news of the fire break was actively spread with Social Media sites like Twitter which sent out an SOS as well as reported accurately as the fire happened. Social media to the Rescue as Tweets inform the breakout of a massive fire in Carlton Towers on Airport Road.” Also incidents like the earthquake in Haiti, Tunisia and the shootout of congresswoman Gabrielle Giffords in Arizona, reported effectively through Twitter makes it easier to believe that Twitter is real-time news medium, just as similar as any other news agency.

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