Great ideas don’t get funded by themselves

Many entrepreneurs have brilliant ideas that could turn into Fortune 500 companies. They deserve the opportunity to prove themselves. Unfortunately, most of them are never given that chance.

Investors are usually fairly conservative with their money. They hear many business ideas and have to filter some of them out. Remember the quote from Gordon Gekko on Wall St? “”I hear a hundred tips a day and I choose one.”

Unfortunately, the metrics you use to determine if an idea is brilliant or not are probably completely different than those an investor would use. Here are some things you may need to work on to improve the odds of getting funding.

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Broadcom’s entry charms the Linux Foundation

During earlier days, the predicament that Linux had was related to lack of support from the big players. But things have now changed to a larger extent with Linux being associated with several big names and availing immense support from them. Like how Linux desktop users lately have been receiving Wi-Fi chipset support which was lacking earlier. But the recent news development that has come as quite a delightful surprise for Linux users and fans has been the entry of Broadcom to the Linux Foundation.

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Getting better conversions with location-based SEO

Marketers often get a lot of exposure and traffic to their website, but the actual conversions they receive may be much lower than they hope. The problem isn’t always the amount of traffic they are receiving, but who is actually coming to their website. One of the most common problems entrepreneurs face is that they are reaching people outside their zone of business.

A photographer I know told me that his website gets tens of thousands of visitors a month. Unfortunately, the traffic he is getting is coming from people at least 500 miles away. I told him that he needs to focus on developing a location-based marketing strategy so that he can reach people in the San Francisco area.

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Super SSD Technology

In an effort to infuse more life in my 1-year old Macbook Pro, I began researching SSD technology drives in the market and quite overwhelmed by the choice, I sauntered the Interwebs in an effort to make an educated decision that would skyrocket my productivity and in the process burn a proportionally deep hole in my pocket. During this process of research and analysis, I came across Israeli start-up Anobit Technologies Ltd. that has announced its first product, a multilevel cell (MLC) solid-state drive (SSD) that it claims is as reliable as today’s higher-end & higher-cost single-level cell (SLC) enterprise-class flash drives.

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India’s Software Developer Awards

Saltmarch Media’s annual Great Indian Developer Awards honor technologies that are contributing to the productivity and innovation excellence of the Indian developer ecosystem. The awards recognize the product and innovation excellence of the hundreds of software products and tools that aid developer productivity, across 11 different categories. The selection criteria applied places emphasis on functionality, usability, innovation excellence, bleeding-edge quotient, and feedback from the developer ecosystem. Nominations to the 2011 edition of the awards are invited.

IT professionals are invited to nominate software tools, frameworks and platforms that are not only popular in your development organizations, but also have changed the way you approach your development tasks and ushered in innovation, cost-effectiveness, performance improvements and ease of use.

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Your virtual assistant is a partner, not an employee

Virtual Assistants

Photo from GeorgiaVirtualAssistants

Virtual Assistants Helping you get things done.

Virtual assistants provide professional, administrative or professional assistance to other entrepreneurs. Clearly, they can be some of the best business relationships you can possibly have. Businesses often underestimate the potential of the relationship.

Many entrepreneurs think of a virtual assistant as a secretary who they can unload projects onto that are too boring and unimportant to merit their own attention. You need to remember that a virtual assistant is an entrepreneur themselves, probably with similar skill sets and qualifications. You should treat them more like a business partner than an employee, because they may know just as much about running your business as you do.

If you are going to benefit from a virtual assistant, you are going to need to do a few things:

  • Develop a rapport and long-term relationship.
  • Be clear on the extent of their knowledge. They know a lot more than doing administrative work, so don’t assume they can’t help you with something.
  • Don’t treat them like an employee. They are either a professional you contract out to (like an accountant or lawyer) or you can pretend they are a partner. They may not be a partner in any legal sense (although you can offer them the opportunity if you really like their work) but you can have a better relationship by viewing them as such.

Beyond the traditional tasks people delegate to their VAs, consider using them for some of the following as well.

Graphical Presentation

A virtual assistant will be able to develop PowerPoint Presentations that will make your meetings go more smoothly. Keep in mind, they know how a business meeting should go and probably have more experience preparing clients for them than you do. Make sure you take advantage of their expertise.

Research

Virtual assistants know how to look into target markets and find you relevant information. If you sell tools to help businesses with their projects, a virtual assistant will look into that market and tell you everything you need to put into your product to satisfy your clients. They will also tell you where to advertise to reach your target audience.

Your One-man Marketing Team

Your virtual assistant can do everything you need to market your product successfully. They can help you construct a marketing plan, submit ads and track your marketing campaign every step of the way. They will even find more efficient ways to monitor your customer feedback and make suggestions for improvement.

These are only a handful of ways that a virtual assistant can help you. When you hire a virtual assistant, make sure you get your money’s worth and treat them as the experts they really are.

Tuk Tuk – Indi’genius’ GPS Auto Fare Technology

Tuk Tuk Meter

GPS to the Rescue!

Here is good.. no make that great news for public transport commuters in India and a heaven sent boon for tourists in India. The actual source of this technology is far from heavenly though GPS is an eerily accurate technology which might be contested by conspiracy theory buffs as supernatural in origin. Jokes apart, MindHelix Technologies, a Kerala (India) based company formed last month by an engineer and two engineering students launched Tuk Tuk Meter. This claims to be India’s first GPS based multi-platform Auto fare calculator that runs through smart phones which can be started on getting into the auto-rickshaw and the meter in the phone will run alongside the meter in the rickshaw. It can also double-check the distance travelled as shown in the auto’s meter and the GPS distance calculated by the application, Thomas Antony, Chief Technology Officer of MeindHelix, said.

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CES 2012 – let’s anticipate Open Source

I know, it is too early to be thinking of the CES 2012, especially when the CES 2011 has just recently come to an end and we still haven’t delved deep into the nitty-gritties of the event’s outcome. However, it does not stop us from thinking and talking about the expectations from the next CES event. There were so many innovative products and services that were discussed, introduced and anticipated in this year’s event, but there has never been the prominent presence of Open Source Software. This is exactly what the hope shall be for next year’s event – A prominent presence of Open Source Software at CES 2012.

Let us take a look at 5 anticipated Open Source projects to be spoken about in the coming up event.

1. Ubuntu to take centre stage

Though Canonical’s Ubuntu Linux distribution has made its presence felt during CES events, the coverage that it deserves has still not been given to it. There was just this one time when a series of ARM-powered laptops debuted by Chinese firm Nufront in one of the CES events. Ubuntu’s successful growth rate with its innovative feature-list and the fact that it is absolutely free makes it, and understandably so, a thing of the future and hence deserves a centre stage at a CES event. It is also essential that we see Ubuntu in 2 kinds at the event – One as a stand-alone operating system on laptops, notebooks and tablets and Two routinely as a dual-boot option.

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