WorkFlowy – Flow with your Work

Work is a four letter word that is on every body’s tongue these days. Most of us live to work rather than work to live. You’ve got a to-do list, a shopping list, a list of goals you want to accomplish and many more lists that dominate your life. If you are looking to ease your life and increase your productivity, try WorkFlowy that claims to organize your brain.

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Google Chrome Browser – On a High !!

After the downfall of the Internet Explorer 6 in the browser market, Microsoft didn’t faced only the clamouring of the web developers and proprietor but also had to come up with a new upgraded browser as soon as possible. According to the Net Application, IE has always been foremost runner up in the race of the Net Market and then comes Firefox and chrome. Though IE owns more than a half of the market share, it lost one point of share from October’s 59.26% to November’s 58.26% and Chrome gained from 8.47% to 9.27%. Firefox is losing its market share by just insignificant number in points and; it should be worried as the new upgraded browser of IE and chrome are luring its users.

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Public Relations as an Entrepreneur

When you are trying to develop a presence in the marketplace, you will find that it is a long term process. We are often deceived by the advance of a new App that creates instant exposure for a business. The problem is that exposure does not equal success in business.

Conversions are about awareness and repetition

If you think back to the process of the consumer purchasing process, you can see why getting great exposure one time will not help you in the long run. Think about all the steps that a customer must go through before they make a decision:

  • They are exposed to the message
  • They actually see the message
  • They think about the message
  • They remember the message
  • They decide whether or not to act on it when the time comes

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“Hudson has Our Trademark” – says Oracle

It seems as though there is some confusion with regards to the patenting (trademark issue) of Hudson, an Open-source project which Oracle apparently claims to own through the acquisition of Sun Microsystems. The hotchpotch is basically over whether Hudson needs to undergo a trademark process or not. Evidently, Sun Microsystems had decided not to trademark the name Hudson, when it initiated the project and now after having been bought out by Oracle, the project needs to be patented either with the same name — Hudson or some other name.

To prove that there has not been a patenting process carried out for Hudson, a search of the US Patent and Trademark Office’s website was done which resulted in 623 trademarks for Hudson in many kinds of businesses; however the open source project owned by Oracle did not throw up in the search. So, it appears that Hudson does not have Oracle’s trademark, at least for now.

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Five Top Errors made by First-time Linux Users

The new Linux Mint 10 and Ubuntu 10.10 have recently made their presence felt in the open software operating system market and with every latest edition of an open source OS product hitting the marketplace, there is advancement and an upgrade that surely goes into them making them more user-friendly and beneficial in terms of costs and efforts. Of course, it is a smart move to make when a user shifts from windows or Mac OS X to becoming a full-time Linux user since there is not much of cost involved in using the latter.

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Look Out! Security for your Smartphone

The smartphone has today surpassed the PC as the new and true personal computer. This has brought of course concerns over privacy and security. Lookout is an application that protects your phone from mobile threats with award-winning security that’s easy to use and available on multiple platforms.

Security

Mobile threats are different and Lookout is uniquely designed for smartphones to protect against malware, spyware threats and apps that violate privacy. Lightweight and efficient, Lookout stays connected to ensure up-to-date, comprehensive protection. Scans can be initiated real-time or scheduled. The Privacy Advisor provides clear insight into which apps access private data like location, messages and personal information, as well as scan every app you download to see what data it accesses. Lookout also allows you to remotely lock your phone from the web if it’s lost or stolen and even offers remotely deleting all personal data from it — including the SD card.

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Universal Inbox – Hanging by a Thread

Essentially Threadsy is trying to solve the problem that most users face with multiple tabs open in a browser window. If you’re the type who has a Twitter and Facebook account, as well as multiple e-mail accounts, you’ve probably got several tabs running throughout the day that keep these sites open. Threadsy’s solution is to aggregate all the messages from those places into one interface using the newest APIs from Twitter and Facebook, the no-sign-in-needed OAuth from Gmail and other webmail offerings.

Interface

The interface – messages on the left, streaming updates on the right – works for you better than individual inbox views. Web mail has been handled with simplicity. When first setting up the service, you give it access to your various e-mail accounts, which at least for Gmail, can be done without giving Threadsy any of your account credentials. Instead, you just authorize it to get access to those messages – just like enabling connections to your Facebook and Twitter profiles.

Threadsy then blends together all the messages from your Web mail accounts along with direct messages in Twitter and Facebook into one big in-box. When you click on a message, you also get a profile view of the sender, compiling everything your social networks and the web knows about them. Social updates from Twitter and Facebook sit on the right of the page, where you can see the latest items from both networks mixed together. If a user has linked to a photo, Threadsy will give you a nice large preview. The same goes for linked audio files and updates from various Facebook applications.

Pros

  • All your accounts in one place.
  • Social updates and e-mail side by side (even Google Buzz).
  • Built-in Twitter and Facebook posting tool.
  • Signature that includes links to all your various social profiles.
  • Features multi-file attachment uploading.
  • Bird’s eye view of somebody’s public profile, including tweets, uploaded photos, and various social-networking profiles.
  • Built-in chat (powered by Meebo).
  • Audio notifications when you get a new message.

Cons

  • Lackluster auto-complete for the addresses in the e-mail app.
  • Does a poor job showing you the addresses of the e-mail account you’re sending from.
  • “Inbound” universal in-box is hard to tell which services messages are from.
  • Missing the feel of each service’s native messaging tools (except for Twitter).

5 Most Useful Computing Tools for Small Businesses

It is often seen in the business world that small enterprises are constantly bombarded with several problems. And these are problems that hit these micro business firms quite frequently, eventually tripping the entire business into a large predicament which many entrepreneurs find it difficult to solve. But this does not seem to be the problem with Larger and financially well-endowed firms, cause they can easily afford to purchase, install and run efficient business tools and programs, hence enabling the smooth functioning of operations.

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Africa: the Next Tech Frontier

Africa! You are probably envisioning savannas, safaris and political unrest, but amidst the AID projects and Elephants there is a new Africa emerging. Throwing off the shackles of oppressive African stereotypes, the new Africa is experiencing a technology paradigm shift vis-a-vis its high-tech entrepreneurs.

Africa’s technology entrepreneurs may not be catapulting the nation into a tech future like what occurred in India, but they are making incredible grass roots advances. Internet penetration has climbed to 30% in the more developed countries, and numbers continue to grow across the continent.

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Build your lists and direct marketing strategy

Most Internet marketers will define their marketing campaign by discussing their SEO or social media strategies. They have developed tunnel vision and have forgotten that they can sometimes pursue another promotional strategy that was been used long before the dawn of the Internet: direct marketing.

Advantages of Direct Marketing

There are two important reasons why you should pursue clients yourself. Rather than working diligently to attract your target customers to your site and deal with the ones who aren’t interested in your products, you can select the most appropriate ones yourself. You can also connect with them on a personal level and increase the chances of getting a response by tailoring your message to their needs.

If you cast a net and try to bring visitors to your website through links and search engines, you do not have much control over who is going to come to your site. Even if you chose to optimize for the right keywords, you are probably going to get a lot of visitors to your site who have no interest in what you are providing. When you monitor the information you get from Google Analytics and notice that you have a higher bounce rate, your first concern is that there is something wrong with your content.

This isn’t always the case. Sometimes, the problem is that you are spending your energy reaching visitors who just aren’t going to be interested no matter how great your product or service is. This is why you should leverage a marketing strategy you have more control over and decide which customers are going to come to you, rather than leaving it up to chance.

Your Direct Marketing Process

In order to sell customers directly, you need to build a list of target customers. List building is not difficult, but you can’t waste time following useless leads.

The success of any marketing program begins and ends with an understanding of your target customers. You need to make sure that you know which customers are going to respond to your needs and have a system for finding them. You also need to understand how their company works and how they are used to communicating. I have found forum groups and specialized networks are great ways to get customers. Also, once you have found a customer, always ask the customer for additional leads.

The process of finding clients is different, but that doesn’t change the way you go about getting them to purchase your products. When you are contacting your prospects, you need to make sure that you give them a link to a good contact page that allow them to contact you or sign up for your program easily, read List Building for Starters for more information. If you use a squeeze page for your website, you should keep it simple and effective.

The process for developing successful lists and using them to market your business is not difficult. You just need to think from the mind of your target customers and encourage them to do business with you. Another great resource if you want to learn more about direct marketing is Direct Marketing Strategies and Tips.