The new rules for marketing

Marketing has been used the same way for years. The strategy that marketers have used has gone something like this:

  • The company decides what they want the customer to think of their product.
  • The company yells to the customer to buy the product.
  • The company waits to see if the customer ever decides to purchase.

For years, this process may have worked. Companies just needed to get their message out more often than their competitors. However, in today’s world, customers are exposed to a lot of messages every day. A Google Answers thread shows that different sources have come up with different estimates. Some range as low as 247 (Consumer Reports), but the standard estimate is that a customer is exposed to 3,000 ads every day.

Continue reading

Dell ‘Operates Well’ with Open Source Software

Though there has been much written, spoken, discussed and reported about open source software, there still seems to be a very small portion of the world that is using the open source software systems. It seems as though there is an apprehension amongst PC users to switch from the familiar Microsoft operating systems to GNU/Linux FOSS. However, lately the launch of the latest versions of several Open Source distributions has changed the scenario making the open source OS to be very similar to the Microsoft OS and sometimes even more convenient.

In light of this there is a new development in the technology world that has taken place. Renowned PC maker Dell has started to produce desktops and laptop notebooks that have in it installed the Ubuntu operating system, which apparently is the world’s leader in the open source OS market. It is not just that the Dell notebook or desktop would cost lesser with the open source OS, but there are additional benefits that come along with it too like, lesser cost of additional software, reduced lead-time to perform software registration and licensing formalities, little or no cost of upgrading the OS in the future and no problems are faced with regards to privacy.

Continue reading

Who says Open Source is NOT for Financial Institutions?

A recent news story published by the Bloomberg Businessweek claimed that an Ex-Goldman Sachs programmer was found guilty of stealing certain source codes to use it for his new employer’s benefit. During the trial an argument put across by the defendant was that most of the codes that he stole were open source in nature. But the matter that caught most people’s attention was the fact that a financial institution like Goldman Sachs is also one amongst a plethora of open source code users.

Continue reading

Love LibreOffice for Four Special Reasons

LibreOffice comes as good news for those worried about Oracle’s recent decision to unplug OpenSolaris. OpenOffice.org users who have been worried could finally breathe a sigh of relief after a community of independent developers gave birth to their latest open source project named LibreOffice. Known as The Document Foundation, the independent OpenOffice.org community declared the first release candidate of LibreOffice which could well be the beginning of a brand new open source productivity suite.

Continue reading

The Social Experiment: Old Skool is Still Cool

In today’s connected world, have you ever looked back at the times when we had conversations with loved ones face to face, hand in hand or if that wasn’t possible we wrote them hand written letters on hand made paper adorned with hand crafted insignia or memorabilia? Nostalgic isn’t it? Today I’d rather meet people on Facebook, exchange notes on Twitter and read/send mail on my Blackberry. In fact I almost loathe having to make a telephonic conversation. Why can’t you just email/txt/IM me instead? And I’m no teeny bopper, I’m a man entering middle age mind you. So imagine today’s youth doomed with the prospect of no connectivity. How would they respond to such a world?

An Idea!

The idea started when Trent Mitchell, a video-production teacher at Shorecrest saw the movie The Social Network, a story about the founding of Facebook and wondered if his students could cut themselves off from text and Facebook. Mitchell, 36 told the students that he didn’t think they could tear themselves away from social media. Half the students said they could do it; the other half thought it was the worst idea they’d ever heard, he said. So he pulled in friend and teacher Marty Ballew, and together created The Social Experiment.

Continue reading

Apple bows down to Developers’ Demand – Reworks its ‘Apps Policy’

There has lately been enough pressure from three corners of the technology world on Apple, which has coerced it to change its policy control over the development of applications for its iPhones and iPads. At one corner of the ring is the developers’ community which has been highly dissatisfied with Apple’s strict policy on developing application software; at the other two corners are external forces, namely the Federal Trade Commission conducting a US antitrust investigation on the technology firm and Competition rising from rival Google’s Android software which plays a huge role in powering several mobile devices (Smartphones) other than iPhone.

Continue reading

Galaxy S – First to get a taste of Gingerbread?

In an earlier post we had covered the December 16 release of what is the first ever Gingerbread Android phone i.e. the Google Nexus S. Since then the Inter webs have gone into a frenzy with bloggers talking about the virtues of the newest release of Android and developers busy tweaking the released SDK to come up with custom ROMs for various Android phones in the market. If you were already dizzy with the speed at which Android is growing not just as an open OS project but also in terms of market reach. We already read in Kalen’s previous post that — Android phones are selling at a rate of 300,000 a day.

Continue reading

Notion Ink Adam – Home Grown iPad Killer

Notio Ink's Adam
Notion Ink’s Adam

Notion Ink is an Indian startup or should I say upstart who is gunning for the biggest of them all — Apple. In the very spirit of innovation that has led Steve Job to where he is today, founder Rohan Shravan is confident that their first offering is going to blow the competition away. Notion Ink is dedicated to challenge the norm, question existing ideologies of function and form to create a new breed of intelligent, intuitive devices.

Continue reading

A letter to my daughter on her 2nd birthday

Laaija 'Leia' Oinam

Today, my daughter is 2 years old and I’m unfortunate that I won’t be by her side. I’m writing a letter to her and making it public so my readers, friends and family will, in a way, remind me to keep my promises to her.

Leia

During her first year, I was working on my first startup and I missed most part of her earlier months. It was easier on her as she have no understanding of my absence. By the time we were together for about a year, I had given up on my failed startup. I knew that I had to be away from her again when I decided to take another plunge, get-up from my failed attempt and try harder. I just wasn’t sure how soon that would be.

Continue reading

Acer launches Tablets, Smartphones and Dual-Screen Notebooks

Acer Iconia
Acer Iconia: The dual-screen Notebook.

Acer which is more often than not known for its efficient Notebooks and its customized production of Ferrari Smartphones, now wants to gain a lot of attention. This attention-grabbing stint of Acer will be through the launch of not just one product, but the unveiling of a whole range of new-age hardware products which shall cater to a future-ready consumer audience. In the earlier days (early 2000) it was and even now is to some extent, Apple which regularly comes up with novel products that are termed legendarily as ground-breaking innovations. In the recent past, Apple is slowly but steadily facing competition from several players who also seem to have started making headlines with their innovative product-launches.

Continue reading