Apple iBooks 1.2

E-books take a lot of space in your digital shelves and often start to look cluttered and unorganized unlike the large library shelves that house physical books. Apple’s iBooks 1.2 allows you to enjoy fully-illustrated works, get your notes out of your e-books, and more.

Collections

Collections lets you organize your titles into separate shelves of your creation. That allows you to dedicate a shelf entirely for science-fiction novels, sort product manual PDFs, self-help books, user guides, business proposals, project plans and more. Tap the Store button and the bookshelf flips around like a secret passageway to reveal the iBookstore, where you can browse thousands of free public-domain books. Browse by title, author or genre and when you download the book, it appears on your bookshelf so you can start reading right away.

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Google’s Zeitgeist

Google has permeated this generations Zeitgeist, in ways previously unimaginable. The company’s name has become a verb. Google’s current holdings are over 36 billion dollars, and they rake in over $23 billion annually. They own two of the three top sites on the web, Google Search and YouTube. In 2010 alone they have already purchased 25 companies.

Google currently produces smartphones, runs a burgeoning Internet-based mail service, acquired several advertising services, released their own browser, and are poised to release their own operating system based on cloud computing.

Cloud computing, according to Wiki (one media brand actually not owned by Google), is “Internet-based computing whereby shared servers provide resources, software, and data to computers and other devices on demand.” Meaning Google would run our OS remotely from their data centers.

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Don’t take pagerank at face value in your SEO

If you are doing SEO for your own or someone else’s website, you know what pagerank is. You have heard people claim that they use pagerank as the primary or even the only basis for their ranking. They focus on building links from high page rank sites and use pagerank as one of the only aspects of their keyword research strategy.

There are a number of reasons why pagerank is not an effective way of measuring the competitiveness of a webpage. You can read more about it in Why Toolbar Pagerank is Worthless.

Pagerank varies significantly on the front page

If pagerank was the most important part of SEO, you would expect that all of the results on the front page would have about the same pagerank. As you would move from to the second and third pages, pagerank would decline and still be relatively consistent. A couple of experiments I ran showed different data. I used the Google Bulk Pagerank checker on the keyword “technology startup” and found that the pagerank values of the pages varied between 2 and 6.

I also conducted another pagerank test after using the keyword “social bookmarking.” A couple of the pages had no pagerank at all, while a PR 10 page (the page to the Add This! widget) wasn’t even on the first page.

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Facebook and Twitter are not destroying blogging

I just read one of the most ludicrous articles about the fate of blogging. Is Blogging Dead? claims that Facebook and Twitter are going to destroy the blogging industry. It claims that Facebook’s own blogging platform is going to completely replace WordPress and Blogger sites. I’d like to take a few moments to discuss why this article was completely off base.

Many people don’t trust Facebook

Facebook has had a bad reputation for abusing the privacy of its users. No one can be sure how accurate this is. However, whether it’s accurate or not isn’t relevant. People are afraid to write anything on Facebook that they think may be tracked to them or sold to advertisers. They would rather use an independent blogging platform.

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OSX Lion: Make way for the King

Steve Jobs says that the Lion has been inspired by their efforts with iOS, resulting in an expanded use of multitouch gestures, an emphasis on iPad-like full screen applications and an App Store for OS X (which will also be coming to Snow Leopard). The Launchpad application launcher will give an iPad-like grid of icons allowing you to create iOS-style folders for applications and finally the all-new Mission Control will offer a unified view of all open windows, apps and dock. Expect the eighth major release of the world’s most advanced operating system; Lion to roll out in the summer of 2011.

Apple OS X Lion
Apple OS X Lion (source : Apple)

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Free Apple Developer Guides for X’mas

Apple iBooks

For all those Mac or iOS developers hard at work coding ceaselessly, lest Santa thinks you’ve been naughty here’s some good news! Santa’s coming early, bringing with him Apple’s latest offering of a bunch of iOS and Mac development books in the iBookstore for Free!

The six developer guides may not appeal to non-coders, but for those hard-core, full blown coders, choose between titles like iOS Human Interface Guidelines, Object Oriented Programming With Objective-C, or Cocoa Fundamentals Guide. Wait a minute, you don’t have to choose, they are all gratis. The other three titles are The Objective-C Programming Language, iOS Technology Overview, and its thrilling sequel iOS Application Programming Guide.

You’ll need to fire up iBooks on your iPad or iPhone to get these books since Santa only climbs down these chimneys to drop off your presents. Apple says that these free books work best with the recently-released iBooks 1.2.

Android for The Common Man

R.K. Laxman’s ‘The Common Man’ has been around watching India grow since her post Independence days and his never wavering gaze at the state of the country’s economy and harsh realities juxtapose daily living in this smorgasbord of cultures called India. Any technology that is open and allows more myriad transformations into various forms is warmly embraced in this part of the world since that flexibility allows it to filter down to the lower stratas of society. And so it is with Android as it is now being embraced by various manufacturers to power their low-cost phones.

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The new rules for marketing

Marketing has been used the same way for years. The strategy that marketers have used has gone something like this:

  • The company decides what they want the customer to think of their product.
  • The company yells to the customer to buy the product.
  • The company waits to see if the customer ever decides to purchase.

For years, this process may have worked. Companies just needed to get their message out more often than their competitors. However, in today’s world, customers are exposed to a lot of messages every day. A Google Answers thread shows that different sources have come up with different estimates. Some range as low as 247 (Consumer Reports), but the standard estimate is that a customer is exposed to 3,000 ads every day.

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Dell ‘Operates Well’ with Open Source Software

Though there has been much written, spoken, discussed and reported about open source software, there still seems to be a very small portion of the world that is using the open source software systems. It seems as though there is an apprehension amongst PC users to switch from the familiar Microsoft operating systems to GNU/Linux FOSS. However, lately the launch of the latest versions of several Open Source distributions has changed the scenario making the open source OS to be very similar to the Microsoft OS and sometimes even more convenient.

In light of this there is a new development in the technology world that has taken place. Renowned PC maker Dell has started to produce desktops and laptop notebooks that have in it installed the Ubuntu operating system, which apparently is the world’s leader in the open source OS market. It is not just that the Dell notebook or desktop would cost lesser with the open source OS, but there are additional benefits that come along with it too like, lesser cost of additional software, reduced lead-time to perform software registration and licensing formalities, little or no cost of upgrading the OS in the future and no problems are faced with regards to privacy.

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Who says Open Source is NOT for Financial Institutions?

A recent news story published by the Bloomberg Businessweek claimed that an Ex-Goldman Sachs programmer was found guilty of stealing certain source codes to use it for his new employer’s benefit. During the trial an argument put across by the defendant was that most of the codes that he stole were open source in nature. But the matter that caught most people’s attention was the fact that a financial institution like Goldman Sachs is also one amongst a plethora of open source code users.

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