Brajeshwar

In what’s termed to be a direct response to Google’s acquisition of DoubleClick for $3.1 billion, Microsoft’s purchase of aQuantive for $6 billion is coined by industry experts as a very smart move.

The Microsoft-aQuantive deal, which is the largest deal in the advertising industry, is indeed a desparate attempt to match Google’s advertising muscle and perhaps to recoup their failure in their earlier multi-million dollar bid for DoubleClick. Microsoft offered $66.50 per share for aQuantive, an 85% premium to its closing price on Thursday.
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A supposedly false-alarm that Apple’s Leopard (their next OS) and their much-talked-gadget-phone iPhone being delayed, caused their stock to nose-dive knocking over $4 billion off their Market Cap. This is indeed a phenomenal development in the Blogosphere – a blog article can have that fundamental effect in the real work and real money.

Let’s zip into a simulation scenario drill in future;

A coveted and dedicated team of hackers hacks into some of these über famous blogs – TechCrunch, GigaOM, Engadget, Boing Boing, et al and took them for just 24 hours (may be even less should do). An organized blog article with striking difference but similar topic is posted across these blogs. Eventually, many diligent Digg, Netscape and Reddit users plasters them all over the heavily trafficked social sites. It then hits the front pages in record time (it will for such stories)! As soon as that happens, it is picked up across other blogs and is blazing hot across the blogosphere.

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