Adobe have decided to rename "Flash Player 8.5 to Flash Player 9 (Flash Player 8.5 to Flash Player 9)":http://labs.macromedia.com/wiki/index.php?title=Flash_Player#FAQs.

Some of the good reasons being discussed are;

* everybody believes that the new player is apt to be a major version and not just a minor release.
* easier to talk to clients and marketing folks
* _still thinking of more_