Deeptaman Mukherjee

is under compulsion from humanity to have a hobby; which is why he indulges in blogging at Brajeshwar, Technically Personal, My Portable World & VT's Tech Blog. His Past Testimonies read as a WAT Blogger; Co-author at StartUpGyan & Ampercent. Know more about him.

Adobe Offers Cloud Storage Plus Monthly Subscription

Adobe Creative Cloud
Adobe Creative Cloud is a creative hub where you can explore, create, publish, and share your work using Adobe Creative Suite desktop applications, Adobe Touch Apps, and services together for a complete ideation-to-publishing experience. (source : Adobe)

Over the years Adobe has pioneered in offering excellent design tools. Applications released by Adobe are integral part of all kinds of computer users worldwide. Adobe has introduced excellent tools that can be used to create stunning visuals by including not only text but also photos and animations.

Google built its empire on search engine technologies and expands its other spheres by strengthening social networking platform with its strong web based email application. Microsoft has built its empire by offering wide flavors of windows based operating systems. Oracle has established its domain in database. Similarly, Adobe had revolutionized the way the people express their ideas through design and animation. Adobe plans to expand its realm by expanding its domain of specialty and touching new milestones by spicing up with Adobe Cloud Services and Subscription plans.

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How to make yourselves opaque to Google

Anyone with a Google account will know about Google’s new privacy policy by now. I’ll refresh the information for the non-google (sounds like an oxymoron?) lot and also to those who have dismissed the new privacy policy without reading. The new privacy policy goes into effect from March 1st, 2012. The policy can be defined in simple terms as, “Whatever you do in any of the Google Websites the other Google Websites will know about it!”

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Effects of SOPA & PIPA

Stop Online Piracy Act (SOPA) is a bill introduced in the United States. House Judiciary Committee Chair and Texas Republican Lamar S Smith, along with 12 co sponsors, introduced SOPA, on October 26th 2011. SOPA’s been created to increase the ability of US law enforcement, to fight online trafficking in copyrighted intellectual property and counterfeit goods. The law intends to expand existing criminal laws, by imposing a maximum penalty of five years in prison for unauthorized streaming of copyright material.

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5 Ways to Build an Online Community for Your Startup

There are multiple benefits from building an Online Community to create demand for your product. Unlike marketing campaigns, the efforts placed in building online community will give results in the long run.

Let us find useful ways to build online community especially for startups;

Appropriate Platform

Select the most appropriate platform to reach your customers. If some discussions are already happening about your products on a platform like Facebook then you can involve more in those discussions. You should ensure that ‘Facebook Page’ reflects up-to-date information and talks about new launches, etc. It is right opportunity for you to add the required material and facts and figures to convince or substantiate the effectiveness of your products and services. You can reply user’s queries and ask for more questions. If you are doing well at one platform gradually you can extend to another affective platform.

Engagement

Engage your audience or customers. This is very much important. As your concern is in the initial stages of growth, you should listen to the requirements of your customers. If you are able to satisfy existing customers, satisfied customers will bring in more numbers of new customers. You should respond to the comment placed by a visitor on your blog. You should reach audience in various locations like forums and discussion groups. Instead of expecting a sudden surge of visitors you should be able to serve the needs of existing customers. With consistent engagement with customers, you will be able to remove the drawbacks of your products and launch better products in future which will invite many more new customers. By engaging customers in proper way, you can build community that will add-up on a continuous basis.

Socialization

You should offer users ways and means to socialize. There should be an option to subscribe to your newsletter. You can offer multiple ways to connect with customers. Connectivity icons of Facebook, Twitter, Google+, etc. should be easily accessible on your site. They should be placed in the most prominent location so that icons can be easily noticed by users. You should offer links that can be shared by users’ friends. You should also expand your presence on social bookmarking sites. These sites will draw lot of traffic as they create authority on your product.

Quality over Quantity

You should focus on quality in every aspect. You should deliver the best product. The product should be optimized as per the changing times and lifestyles. A lack of one single simple feature can make a very big difference. Hence, you should be in the forefront of adaptation of technology and grasp things from the market. In addition to the product quality and quality of service, you should also implant quality conscious customers who will promote or rather advocate your products.

Quantification

At the end of the day, what you obtain from all your inputs will matter your business. You should have access to data that pertain to different aspects of business. By quantifying the results you should be able to know in which direction your business is going. You will be able to find the returns on investments. The quality community build over the years will attract many new visitors.

IBM’s Innovation – Open Source EGL Tools

IBM announced the release of Eclipse EGL Web Developer Tool version 0.7. It is the first open source version of its EGL development tool. EGL stands for Enterprise Generation Tools, which is developed by IBM. It is a programming tool deliberated to meet the challenges of new, multi platform application development by providing a common language and programming model across languages, frameworks and runtime podium. The language makes use of concepts familiar to anyone that uses statically typed languages like Java, COBOL, C, etc. On the other hand, the language borrows the notion of Stereotype from Universal Modeling Language, not usually found in statically typed programming languages.

EGL is not just another language. The philosophy behind was to build up a new platform without implying to learn a new language. EGL has many great features like Source editing, Visual Editing, Rich Widget Library, Debugging, IDE Test Server, Database Access, Web services and Batch Programs.

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Facebook Under Scanner – Timeline Privacy

Facebook seems to have gotten itself into yet another controversy.

The Federal Trade Commission has been asked to investigate possible privacy violations in the new Facebook Timeline feature. The FTC was approached by the Electronic Privacy Information Centre, a public interest group. Yahoo News published an article quoting, “Facebook is changing the privacy settings of its users in a way that gives the company far greater ability to disclose their personal information than in the past.”

With Timeline, Facebook has once again taken control over the user’s data from the user, and now made information that was essentially archived and inaccessible widely available without the consent of the user.

When EPIC solicited the FTC to look into Facebook’s privacy settings, it produced a two year scuffle that ended last year with an illustrious settlement between the two parties involved.

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Android Apps – Innovative Trend in HDR Photography

Today, most Android Devices have the best of cameras possible. In fact, your default Android device may not have a good app to take photos and share them. However, with a little help from some of the latest apps, you can transform it into a useful photographic escort. It can handle a wide range of photography related tasks. Android is the hottest mobile innovation by Google that is taking the mobile market by storm. This mobile platform is totally unlocked, allowing application developers a free rein to display their creativity; at the same time it gives the users the advantage to experience freedom of playing with new possibilities. There has been an overabundance of android phones in the mobile market recently and that effectively increases the amount of great photography apps in the marketplace.

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PropertyFeast – An Innovative Real Estate Platform

Real estate is a lucrative niche market, even in the current market straits. A real estate transaction is much more detailed than any other asset purchases. However, technology provides the solution to simplify the search for the perfect mortgage asset. Property portals offer sellers to display their mortgage properties in the best light. All-important information, concerning the deal, is easily accessible with real time developments tracked for current updates. You can get to the seller or contact a property agent to help you in your search to find the best mortgage deal for you.

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Tips to Pitch your Startup

While I was pondering over the most effective ways to pitch a business, I came across it’s this for that. The startup generators which generate one-sentence pitches can work, but not always. So, let me put this straight, if you need a startup, then all the basic stuff you need is MID or Money, Idea & Determination.

Many think that if the idea is good, people will discover it somehow and they can move faster with their business. Communication with the public is another important aspect. Though you have the best programmer in the globe, if communication to the outer world fails, the path to success is way too long. Pitching process is one of the most important steps.

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