
When developing mobile advertising, apps, and web content, developers must choose a script format that they believe will suit their purposes while reaching the largest possible number of customers. In the past, Javascript has been one of the most popular script choices, as it allowed for unusually complex web applications and was generally widely accepted. However, as the complexity of mobile advertising becomes a factor and companies look for new ways to build interactive websites with serious media content, HTML5 is becoming a more popular choice.
There are several major reasons for the growing popularity of HTML5 among mobile developers. For one, HTML5 allows developers the ability to offer new features and applications to their customers without going through the lengthy approval process that some mobile developers require for in-store “apps.” Apple’s iTunes App Store, for instance, has notoriously stringent standards. The app development process for the iPhone can be very frustrating and time-consuming, but by building an HTML5 webpage, a developer can introduce new features for its clients without subjecting itself to the approval of Apple or any other mobile company. Likewise, new features can be quickly added to an HTML5 page, whereas they could take weeks to add to an official mobile phone app.
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