Earlier this month, Apple previewed Final Cut Pro X; the newest version of the company’s professional non-linear video editing software and Photoshop Touch SDK. But, the next biggest announcement was that of Adobe’s declaration to add support for HTTP Live streaming (HLS) to its Flash Media Server.
HLS helps send live or pre-recorded video to iOS devices and Macs, using any traditional web browser. Which means that, companies who create Flash video as part of their workflow can now stream that video to iPads, iPad touches, and iPhones, without the pre-requisite of re-encoding it. This will enable users to watch many Web videos on iOS devices or Flash-free Mac.
Adobe has recently launched a path-breaking innovative solution which essentially enabled the concept of TV Everywhere. Adobe Pass service, a new authentication solution; one which enables pay TV subscribers to easily access premium content from virtually any Internet-connected device.
The recently launched Digital Enterprise Edition from Adobe is “a turnkey set of hosted software services and viewer technologies to create, distribute, monetize and analyze digital magazines, newspapers and publications.” The primary objective of this new edition is to ensure that large publishers can implement a customary tablet-publishing solution without apparently creating any hazards for the existing publishing process and infrastructure. Having said that, another one of this new Digital Publishing Suite’s goals includes enabling publishers to monetize content on a subscription basis via two mediums namely, Apple App Store and Google’s One Pass service for magazine and newspaper publishers.
There has lately been enough pressure from three corners of the technology world on Apple, which has coerced it to change its policy control over the development of applications for its iPhones and iPads. At one corner of the ring is the developers’ community which has been highly dissatisfied with Apple’s strict policy on developing application software; at the other two corners are external forces, namely the Federal Trade Commission conducting a US antitrust investigation on the technology firm and Competition rising from rival Google’s Android software which plays a huge role in powering several mobile devices (Smartphones) other than iPhone.
The recent release of Adobe AIR runtime to the Android Market, will enable developers to distribute their applications to Android smartphone and tablets. Some of these apps are already available as AIR applications running on the desktop and iOS. Adobe is expected to deliver the next version of the AIR SDK by the end of 2010.