In recent times, the ubiquity of RIM’s award winning smartphone BlackBerry has been shrinking, thanks to companies providing an option of allowing their employees to add third-party security applications to their own picked up or chosen smart phones. This certainly gives the employees the freedom to opt for their own smart phone and in addition they take on more responsibility for security. Companies offering such applications such as Good Technology and Mobile Iron are thus intruding Blackberry’s mainstay in the corporate market.
The USP of Blackberry has been Research In Motion’s top tier security and appealing management features helping the top notch Business Firms and IT managers to control the corporate information they share with their employees, thus helping to avoid any cyber attacks on their businesses. But, analysts at CCS Insight are of the opinion that the consumer market is repeating itself in the enterprise market. People tend to and want to use the technology in their work life they use in their daily personal lives.
A recent survey of Nielsen Company has made Smartphones – the talk of the town. Every blog and news website is publishing and writing about this sudden rise in demand for the Smartphone and the mass populace of United States now has to reconsider which OS is the best and serves as the best for their individual needs. In the fiscal quarterly results, at the end of Q2 2010, U.S. Smartphone market share was ruled by Blackberry but the survey done in October by Nielson company completely turned the table upside down.
According to the surveys conducted in United States, Android and Apple iphone OS are the only cutthroat contenders in the stratum of ameliorated mobile technology whereas Blackberry OS occupies the third place. The research concluded that 29.7 of U.S. mobile subscribers own Smartphones that completely run on fulltime OS. Taking into account the whole OS market share of the U.S., Apple iOS rules the market share just by couple of points as against Blackberry, with 27.9 and 27.4% respectively. The third place is occupied by the Android OS by 22.7% share, which has seen an eye-popping rise of 14% since January.