A blog is nothing but a journal published on the Web. It is an abbreviation of the term ‘Weblog’. Weblogs consists of short distinct entries, frequently updated and usually exhibited in reverse sequential order; so the most recent post appears first. Blogs are often the work of a single individual, although sometimes it can be created by small groups or be themed on a single subject.
The term was officially coined by Jorn Barger in 1997. The trend of weblogs escalated in 1999, when several companies and developers introduced easy blogging software and tools. Since then, till date the number of blogs has gone from a few thousand to over a 100 million.
Ingenuity is a pre-requisite for money-making, but Blogging has not yet acquired the cut-throatness of other business ventures, it still remains a hobby. Most bloggers seem to put on blinders when it comes to monetizing their ventures. They do not see the need to multiply their blogs and turn their one time jackpots into a full-time income. After all, you can’t rely on just a whiteboard to be your business log.
You might think that when you invest in your blog, it would do good if it gave you something in return. We all do. But what do you do when the advertisers make more than your blog? You devise a game-plan!
Bloggers’ income is seeing a rough patch along with the world economy. According to Northcliffe Media (the regional newspaper division of Daily Mail and General Trust) recorded a 12% year-on-year slouch in advertising revenue till March 2011. But, this does not mean much for the ever-changing online industry. With tens of thousands of bloggers and millions of readers, there can never be too many or too little.
It is the generation of the lazy, the people who need their 11am cuppa coffee to even register that they are alive, and the generation of the creatively competent, the ones who are up all night writing about their fantasy alternate worlds. Is blogging dead then?
Writing isn’t easy, and Blogging is even tougher. Keeping up with the self acquired deadline of creating something readable on a regular basis is quite a task, especially when the only proceeds are the comments and a readership. Blogs that began as a drunken epiphany have a short shelf life, and even the ones that were born out of a meticulously thought out ideology are tough to keep up with. So what do you do when you want to prove that blogging is your calling, especially in this micro-blogging obsessed world that gets jaded if you write more than 140 characters? Do we need to force-fit blogs into snack-sized containers?
In the 50th year of internet, when more is less and less is intolerable, where everyone is in a hurry to reach somewhere, and multi-tasking comes naturally, Google is going all out to become the be-all and end-all of the webbed world. With mailing, chatting, documenting, scheduling and searching available on Google, it is now set to turn heads with the Blogger.
When a thought comes to our mind; most of us don’t document it – the reasons being aplenty and varied like lack of time, lack of positive energy, lack of communication skills, lack of interest and so on. Some even may shy away from making their thought-pieces published just because they fear public criticism or do not have the right exposure or confidence to handle criticism.
To me, bloggers are a new genre of curious intellectuals who are, unlike what they have been labeled as, ‘inadequate, pimpled and single’, by BBC journalist Andrew Man, revolutionizing ideation and creation of digital content.
There are several not-for-profit organizations that function in this world and most of them have one primary purpose for which they are formed. To make profits is definitely not their primary purpose. It could be for a social cause, a charitable event, or it could be an organization that educates people for free. There are a plethora of purposes for which a non-profit firm could be started. But this one is unique. Quanik is an online firm that offers anyone with huge passion to make it big in the blogging fraternity. Though their Profile on their website reads as, “A Firm that educates people on the value of self-employment”, their major program or service rendered is in ‘blogging’.
The Internet is the fastest and simplest way to communicate to the rest of the world. As I’ve mentioned before, this is a double edged sword. The statements we make online can destroy our business image if we are reckless.
The consequences for not being careful online may be much more serious than we think. In the United States and many other countries, bloggers are now treated as journalists in some regards and can be sued or even prosecuted based on what they say. This article discusses some of the laws that bloggers need to be aware of.
HR Manager worry about many things like employment rights, policies & practices. They want to know if the personnel are satisfied or not, whether they pose a threat of information leaks, attrition, skill retention and overall productivity at the annual performance reviews. If that isn’t enough, how do you inspire the current Generation of personnel who tweet, text and use different tools to communicate such as blogs, podcast, tags, videos and social profiles.