There is a lot of debate in the entrepreneurial community on the effectiveness of social networking. The reason why they are in disagreement over the return they can receive from social networking is because only the ones who do it right understand how well it can work.
The truth is that if you do social networking incorrectly, you are not just wasting your time. You are also at risk of damaging your brand image. There are many different strategies that you can use in social media, but all of the successful ones are build on a common foundation.
Before you begin social networking, it is essential you determine what you want to become in the social networking universe. There is no right or wrong in what you decide to become, but it is still something that you have to decide before you begin your campaign.