Krassimir Fotev scoffs at SEO with his brainchild, Peer Belt

If you’re like me then you are sick of SEO. These cookie-cutter predictive patterns that create a myopic filter for the content we see online make as much sense as casting a rapper in a film noir, or taking a three-year old to a fine china shop.

This must be what Krassimir Fotev thought when he looked at how we gather, process and retrieve information and thought — pssst… I can do better. So he did. (Don’t you just love people like that?). He created Peer Belt — a personalized search engine that organizes the content you encounter online.

After first getting a masters degree in Physics, then giving up a cushy job at Credit Suisse Krassimir created Peer Belt, and hasn’t looked back since.

We had tons of questions for Krassimir — like what the heck Peer Belt actually does, so we fired off a series of rapid-fire questions to him about his entrepreneurial experience and the technology behind the brand. He then banged his head against his desk until something brilliant came out. And brilliant it was…

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More about Raspberry Pi

Raspberry Pi

Early in the 1980s, affordable computing was a craze in the market. However, learning about them was a difficult process to the users. Machines such as Atare 400 and early Apples’ were already helping people in exploring the whole new world; giving rise to some of the pioneers in the computing world including the gaming industry.

That continued, till a lot of inventions took place in the tech world. One amongst them, is the — Raspberry Pi.

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Mobile Phones – A Catalyst for the Future in Education

Along with million other uses of mobile phones, the latest upcoming advantage of this device is, it is going to create a revolution in education. Mobile phones are going to have the power to digitally impart education globally. Even the most tech-savvy person would have never dreamt in her wildest dreams, that such a possibility would ever come into being.

A unique partnership between Aptech & Hungama has led to the formation of Aptech Hungama Digital Education.

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Tech Startups get much-needed Funding Boost with JOBS act

Tech startups just got a much-needed boost in processing power, with the new JOBS legislation passed in congress. The Jumpstart our Business Startups (JOBS) initiative currently being legislated into the US economy passed by a landslide and will vastly alter the startup entrepreneurial and investment landscape.

This new legislation, passed with a vote of 380-41, will remove some of the ridiculous red tape that startups are currently forced to endure when seeking funding. It will also allow young and small companies to go public sooner and allow for crowd-sourced funding, enabling startups to gets funds from small internet-based investors. Track the entirety of the JOBS legislation.

JOBS Act

Under the JOBS act companies looking for funding will no longer need to do so under cloak and dagger, nor contrary to advice from their lawyer. Funding-seeking companies will now be able to post information about their crowd and other funding efforts on their websites and social profiles.

Opponents to the new law object on grounds that opening up very public opportunities for investment in startups will open the public up to increased risk in consumer investment and increased vulnerability to fraud via unmanaged crowd-sourced funding.

Investment fraud and scams may pop up on both sides of the fence though. Small-scale internet investors could be ripped off by investing in risky, possibly fraudulent investments, while at the same time funding-seeking businesses may be taken advantage of fraudulent funding opportunities — especially now that their lawyers will have backed off on legal advice, now that public funding is no longer a legal matter.

Twitter-Yandex join hands

Social networking site, Twitter is popular with its short messaging tweets. These tweets greet others and let users connect with others on a continuous basis. Twitter has become an attractive source not only for individuals but also for businesses. In fact search engines are also befriending with Twitter. After Microsoft’s Bing association with Twitter, another search engine, Yandex has joined hands with Twitter.

Yandex is a listed IT company at New York Stock Exchange. In addition to search engine services, Yandex develops various internet based products and services. It is ranked No. 5 in search engines with more than 3 billion searches per day. It has its presence in neighboring countries like Belarus, Ukraine, Kazakhstan, etc. The new partnership with Twitter will help Yandex get instant access to new tweets in its search results.

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5 Ways to Build an Online Community for Your Startup

There are multiple benefits from building an Online Community to create demand for your product. Unlike marketing campaigns, the efforts placed in building online community will give results in the long run.

Let us find useful ways to build online community especially for startups;

Appropriate Platform

Select the most appropriate platform to reach your customers. If some discussions are already happening about your products on a platform like Facebook then you can involve more in those discussions. You should ensure that ‘Facebook Page’ reflects up-to-date information and talks about new launches, etc. It is right opportunity for you to add the required material and facts and figures to convince or substantiate the effectiveness of your products and services. You can reply user’s queries and ask for more questions. If you are doing well at one platform gradually you can extend to another affective platform.

Engagement

Engage your audience or customers. This is very much important. As your concern is in the initial stages of growth, you should listen to the requirements of your customers. If you are able to satisfy existing customers, satisfied customers will bring in more numbers of new customers. You should respond to the comment placed by a visitor on your blog. You should reach audience in various locations like forums and discussion groups. Instead of expecting a sudden surge of visitors you should be able to serve the needs of existing customers. With consistent engagement with customers, you will be able to remove the drawbacks of your products and launch better products in future which will invite many more new customers. By engaging customers in proper way, you can build community that will add-up on a continuous basis.

Socialization

You should offer users ways and means to socialize. There should be an option to subscribe to your newsletter. You can offer multiple ways to connect with customers. Connectivity icons of Facebook, Twitter, Google+, etc. should be easily accessible on your site. They should be placed in the most prominent location so that icons can be easily noticed by users. You should offer links that can be shared by users’ friends. You should also expand your presence on social bookmarking sites. These sites will draw lot of traffic as they create authority on your product.

Quality over Quantity

You should focus on quality in every aspect. You should deliver the best product. The product should be optimized as per the changing times and lifestyles. A lack of one single simple feature can make a very big difference. Hence, you should be in the forefront of adaptation of technology and grasp things from the market. In addition to the product quality and quality of service, you should also implant quality conscious customers who will promote or rather advocate your products.

Quantification

At the end of the day, what you obtain from all your inputs will matter your business. You should have access to data that pertain to different aspects of business. By quantifying the results you should be able to know in which direction your business is going. You will be able to find the returns on investments. The quality community build over the years will attract many new visitors.

PropertyFeast – An Innovative Real Estate Platform

Real estate is a lucrative niche market, even in the current market straits. A real estate transaction is much more detailed than any other asset purchases. However, technology provides the solution to simplify the search for the perfect mortgage asset. Property portals offer sellers to display their mortgage properties in the best light. All-important information, concerning the deal, is easily accessible with real time developments tracked for current updates. You can get to the seller or contact a property agent to help you in your search to find the best mortgage deal for you.

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How does SEO affects Online Businesses?

If you’ve browse around on the Internet, you would have definitely stumbled upon the word that is thrown around so lavishly – SEO. SEO, has changed the way online marketing is done and has tremendous affect on the success or failure of a website business.

To put it as simple as possible, SEO or search engine optimization allows website businesses to give their customers the most up to date information on their products. This in turn helps people who are using the Internet in search of goods to be able to find exactly what they are looking for at the click of a mouse, without having to spend all day searching various websites that are of no relevance to them.

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