Social Media takes on Social Responsibility – India against Corruption!

Now this is social networking in the real world. People from all across India and the world have joined hands with Anna Hazare, in his fast undo death against corruption. The distance notwithstanding, and in a clear contrast to Benedict Anderson’s concept of the nation as an imagined community, India has come together to celebrate something in additon to a Cricket World Cup win.

Anna Hazare's Campaign - India Against Corruption

Following in the foot-steps of the Egyptians and Tunisians, Kisan Bapat Baburao Hazare aka Anna Hazare, a 72 year old veteran activist, has put his faith in the power of the people and has dared to dream of collective action against corruption in the Indian political state of affairs. Anna began his hunger strike on Tuesday, and says he will not eat or drink till the government proves its commitment to fighting corruption with a powerful new law – the Jan Lokpal Bill (Citizen’s Ombudsman Bill).

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“Sharing in the Bliss” – Social Media Marketing

The birds and bees of the social world are fighting it out in the marketing world to see who is leading. It is an all pertinent question – Which is better for marketing, Facebook or Twitter? And there are many answers to it.

Eventbrite analyses this question to reveal that, “Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our email friends application equals $2.34”. It further declares, “Social Commerce takes online commerce to a new level. It marries the natural act of sharing and socializing with friends and the act of buying something online”. Everything happens on the internet, and not even on different web pages.

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Don’t let your email marketing campaign get mistaken for spam

Having an aggressive email marketing campaign is one of the most powerful ways to grow your business over the Internet. However, it is easy to accidentally become too aggressive and be flagged for spam. There are a few principles you should keep in mind when you are setting your campaign up so that you can maintain an ethical marketing strategy.

Where is the magic line between a spam email and a legitimate email? Unfortunately, there isn’t one. Marketing email or spam? describes how you can only try to minimize the likelihood that an email will be reflected as spam. Sometimes even the most innocent messages can get flagged by a very conservative recipient. Unfortunately, you can never control how someone is going to respond to your message.

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