In recent times, the ubiquity of RIM’s award winning smartphone BlackBerry has been shrinking, thanks to companies providing an option of allowing their employees to add third-party security applications to their own picked up or chosen smart phones. This certainly gives the employees the freedom to opt for their own smart phone and in addition they take on more responsibility for security. Companies offering such applications such as Good Technology and Mobile Iron are thus intruding Blackberry’s mainstay in the corporate market.
The USP of Blackberry has been Research In Motion’s top tier security and appealing management features helping the top notch Business Firms and IT managers to control the corporate information they share with their employees, thus helping to avoid any cyber attacks on their businesses. But, analysts at CCS Insight are of the opinion that the consumer market is repeating itself in the enterprise market. People tend to and want to use the technology in their work life they use in their daily personal lives.