Groupon is a popular website that offers gift coupons which can be used at local and national companies. Established in November, 2008 with initial promotions based at Chicago, spread to many more cities and countries worldwide. At present, it has its presence in 4 continents with more than 35 million registered users with unprecedented growth in any business ever. Except LivingSocial, the company is not facing any major competitors so far.
A few years in the technology world have made me believe that there is no such thing as a ‘happy customer’. There may be a temporarily satisfied one, but never happy. And that is exactly what Verizon realized, which has made them charge an increased ‘regulatory fee’ for their outgoing customers. It may just be a paltry 3 cents, from $0.13 to $0.16, but that allows you to get out of the Verizon contract early and not pay the dreaded Early Termination Fee (ETF).
Verizon thinks that if you can’t lure them, at least give them a decent goodbye. And that tactic might just work. Customers who stick to Verizon do so for a reason, because time and again they have proven to have the best coverage and fastest 4G in the country. And still if you aren’t satisfied, there is an easy exit at 3 cents, provided you want to take it.