[Infographic] What people want from a Tablet

This is a guest post by Leon Baker, a consultant, working for online marketing and research agency Mavens of London.

As we all know, the tablet market has grown wildly in the last couple of years – with major manufacturers shipping millions of units – to the extent that some doomsayers predict the downfall of the traditional PC market. (Of course, it must be remembered that doomsaying is fun).

Long, long ago, back when portable devices were more limited, the issues involved in buying one were fairly clear-cut. You needed n hours of battery life, and a weight that wouldn’t pull your jacket out of shape; and they stored your address book.

Now, however, with tablets rivaling laptops in power, they are reviewed and advertised on a large number of differentiators; speed, screen size, battery life and more. But we were curious; which of these qualities were really being perceived as important?

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Dell ‘Operates Well’ with Open Source Software

Though there has been much written, spoken, discussed and reported about open source software, there still seems to be a very small portion of the world that is using the open source software systems. It seems as though there is an apprehension amongst PC users to switch from the familiar Microsoft operating systems to GNU/Linux FOSS. However, lately the launch of the latest versions of several Open Source distributions has changed the scenario making the open source OS to be very similar to the Microsoft OS and sometimes even more convenient.

In light of this there is a new development in the technology world that has taken place. Renowned PC maker Dell has started to produce desktops and laptop notebooks that have in it installed the Ubuntu operating system, which apparently is the world’s leader in the open source OS market. It is not just that the Dell notebook or desktop would cost lesser with the open source OS, but there are additional benefits that come along with it too like, lesser cost of additional software, reduced lead-time to perform software registration and licensing formalities, little or no cost of upgrading the OS in the future and no problems are faced with regards to privacy.

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What empowers the revolution called ~ Android

It has been quite an exciting ride for Android from being seen as a very small time substitute of Apple’s iPhone to becoming the most sought after mobile operating system. There are many reasons cited which personify Android to be one of the best technological innovations that has happened in the last decade or so. It is vital that we know the chief aspects which essentially empower Android and have, over a period of time transformed it to be more popular than iPhones.

Always a competitor of iPhone!

Android since its inception is seen as a competition of Apple’s iPhone. It was not too long ago when Blackberry, Windows Mobile, Google and Apple were all on the same page and it was Apple that broke the shackles with the initiation of the iPhone in the year 2007. It was written off by Blackberry and Windows who persisted on bringing something better than the iPhone. However, one player — Google, followed iPhone’s lead and brought out its own mobile operating system — Android the very next year in 2008.

Having followed pursuit, Android has over time grown and developed to an extent wherein its applications, features, etc. are considered better off than those possessed by Apple’s iPhone.

Android

The backing of a Brand

Android is a system that is dependent on Open-Source and Linux. Though in recent times the number of Linux users has been on the rise, it is yet to make a major impact on the personal computer market. Forecasts are still made on the fact that ‘Linux will eventually replace Windows’ and many mobile operators since have put in efforts to incorporate Linux, but in vain. Android is the one that adapted Linux onto its system and has thus enhanced Linux’s growth in the mobile phone business beyond growth in both desktop and server business.

All this has been possible because of one major factor and that is the brand name of Google. Whatever scandal it may have been in or is still involved in, Google has since long achieved tremendous trust and brand loyalty from its consumers. This is a result of decades of hard and innovative work that Google has put in.

The existence of a Chaotic yet Organized Eco-System

Firms like Samsung, HTC, and Motorola represent the manufacturers’ side and the number could increase with the addition of Acer, ASUS, Lenovo, Dell, NEC, Sharp, Toshiba, and others to the team. Besides this, there exists another team – Telecom Carriers such as Verizon, T-Mobile, Vodafone, Sprint, AT&T, China Telecom, KDDI, and Telefonica. The existence of such an array of telecom carriers and manufacturers represents chaotic competition amongst themselves, albeit the competition would ultimately bring out the best Android package.

Developers love Android

The developer’s ultimate choice – Android

A recent report stated that 72% developers were of the feeling that Android is “best positioned to power a large number and variety of connected devices in the future.” Scott Schwarzhoff, vice president of Appcelerator, the company that did the survey, said, “You will see Android embedded on devices beyond the smartphone — tablets, connected TVs, conference systems like Cisco’s TelePresence, stereos, refrigerators, automobiles. How many devices could benefit from the Android operating system? The answer is : A Lot. It is the next-generation operating system.”

Android and its ruthless Novel Practices

It has been the forte of Google’s to only produce devices, software applications, products and services that are primarily innovative. Going by this philosophy Google’s Android is only expected to get more innovative and deliver novel applications, features and uses. And to sponsor this it has the backing of the above mentioned manufacturers, telecom players, developers, etc.

Going forward, there’s no reason why Android should not over-take Apple’s iPhone.

(Photo: Laihiuyeung Ryanne)

Dell to reward $50,000 to businesses that use Technology to better serve customers

Saw this over at Starup Spark – Dell is offering Small Business Excellence Award, a sum of $50,000 for those that use technology to better serve the customers.

For small companies with 100 or less employees, their owners, president or CEOs can apply for this award which is open till 29th Feb, 2008. Dell is looking for companies that has driven a significant change and/or developed a competitive advantage in delivering superior customer value and experience. Dell also wants your company to share customer testimonials to show how technology has helped you improve customer relationships.

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