Interesting, strange, weird way to ‘save our forests’

Greenpeace India has released an interesting Facebook App where you can add a picture to a video, portraying you as a ‘hero’ saving the forests in Central India from coal mining.

The whole idea looks interesting and you should try it out. Unfortunately, for me, I’m a little confused as none of the menus seem to work. They seem to be just message links. I wasn’t really able to take up the “Challenging Goal” neither could I “Make a Difference”. Let’s hope there is more to it than meets the eye.

Of course, the site reeks of ‘innovative technology’ such as keyframe manipulation and color correction in the Flash Player to embed a static object (picture/image) alongside the video and they have even thrown in a parallax scrolling web design.

Coal mining in Central Indian forests is destroying the habitat of the endangered tiger, other wildlife and displacing lakhs of forests dwellers. Greenpeace urges individuals from all across the country to join the movement to save our last remaining forests, tigers and livelihoods of forest dependent communities.

Personally, I’d like to do something but I’m not really sure all that jazz on the website is the solution! What do you think?

Nonetheless, play with the app, enjoy the video, watch the parallax scrolling – it should entertain you.

Apple to Greenpeace regarding their New Eco-Chic Data Center Plans, “this should shut you hippies up”

In response to on-going environmental group pressure Apple has decided to go Green. Making it a Green Apple. After years of persecution from groups like Greenpeace (an irony in itself given that many of Greenpeace’s dread-lock-sporting, bored-surbubanite-desperately-looking-for-a-cause Macbook owners) Apple is finally bending to group will and greening one of its largest facilities.

Apple’s data center in Maiden, NC is getting an eco-chic makeover with the largest set of end user-owned, on-site solar arrays in the country. This is in addition to its previous white cool-roof and LEED Platinum certificate from the U.S. Green Building Council, a level unparalleled by any other comparably-sized data center in the U.S notes Apple. Uh — and what was Greenpeace upset about again? The solar-reflective roof deflects much of the facilities cooling needs, a factor reduced again by their chilled-water storage system that allows for the offset of 10,400 kWh of electricity consumption to be transferred from peak to off-peak hours.

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