Groupon is a popular website that offers gift coupons which can be used at local and national companies. Established in November, 2008 with initial promotions based at Chicago, spread to many more cities and countries worldwide. At present, it has its presence in 4 continents with more than 35 million registered users with unprecedented growth in any business ever. Except LivingSocial, the company is not facing any major competitors so far.
An American based e-commerce company – LivingSocial, has grown swiftly in the past 4 years. Started in 2007 as a deal of the day company with just 4 employees, it gained reputation and has reached greater heights. Initially it had been doing services like PickYourFive & BuyYourFriendADrink daily deals which were launched in 2009, and these services became the top grossing venture of LivingSocial. Since then, there was no turning back for the company.
Since its inception, Groupon has steadily climbed the success ladder to achieve many accolades. It has shown immense promise and there is a definitive possibility of it being declared as one of the leading Tech IPOs of by the end of 2011. However, the company is not without its set of challenges. Some of these have also led to people wondering about Groupon’s value and future ahead.