Using Trendistic for Marketing Research

Trendistic is a great tool that is used to follow activity on Twitter. As you are probably aware, there are about 30 million Twitter users in the world, so Twitter trends are a great tool for market researchers.

The problem with using Twitter for research is that it is often difficult to gauge what people are really thinking when they post their tweets. When they are only writing 140 characters, they could mean just about anything. However, if you really look carefully at someone’s tweets you are able to have at least a general understanding of how they feel about a particular topic.

The value that Trendistic has over some other trending apps is that users can actually use a search phrase rather to search within the body of an entire tweet rather than looking at #hashtags. This allows a researcher to get a much better approximation of how many tweets are made on a given topic.

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