This is a guest post by Leon Baker, a consultant, working for online marketing and research agency Mavens of London.
As we all know, the tablet market has grown wildly in the last couple of years – with major manufacturers shipping millions of units – to the extent that some doomsayers predict the downfall of the traditional PC market. (Of course, it must be remembered that doomsaying is fun).
Long, long ago, back when portable devices were more limited, the issues involved in buying one were fairly clear-cut. You needed n hours of battery life, and a weight that wouldn’t pull your jacket out of shape; and they stored your address book.
Now, however, with tablets rivaling laptops in power, they are reviewed and advertised on a large number of differentiators; speed, screen size, battery life and more. But we were curious; which of these qualities were really being perceived as important?