Use a Recession to Create an Edge

Many would-be entrepreneurs would not consider starting a business in the middle of a recession. Understandably, it is a very scary time to begin a venture. Startup capital is low and customers may not be able to afford the products or services you have to offer. On the surface, being an entrepreneur during a recession can be a bone-headed idea.

True entrepreneurs know to look past these images and know that there are no absolutes in business, only perceptions. There may be risks in an unstable economic climate, but there are also opportunities that may not have existed otherwise. This is why more new fortunes are created during times of crisis. During the Great Depression, more new fortunes were created than in any other time in history. See the article Great Depression Millionaires for more information.

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