Photo by Eschipul
Today morning, something caught my fancy with the Hindustan Times print, something about setting up a cheap virtual office for startups who need a physical address, phones number and assistants. I googled around to find one such service — the Imperial Servcorp.
Imperial Servcorp is a joint venture between real estate conglomerate K. Raheja Corp and Australian serviced office provider Servcorp. They’ve setup virtual office formats for Multinationals and Small & Medium Enterprises (SMEs) across India. Their first Indian serviced office complex at Mumbai’s Bandra-Kurla Complex (BKC) was inaugurated in February this year. I’m not sure but I suspect there are similar services in Hyderabad and Bangalore too.
It wasn’t a total surprise but I felt a little awkward when I read the news about a big Indian Outsourcing giant setting up a customer-service call center in Reno, Ohio (US). This is at a juncture when the western and the european world feels India and China like itches that you can’t really scratch; and when a tangent of love-hate relationship is growing organically on its own.
The Indian conglomerate Tata Group has setup a 250 seater call center to serve the online travel agency Expedia across the street from an Army Reserve center and next to a farm in Reno, Ohio. It definitely looks like ‘Outsourcing’ is imploding back to the US.
You don’t have to be a rocket surgeon to know that India is the place where many jobs are bangalored and thus India have been earning huge international investment in the past few years. However, it seem to have reached a stagnation point. Study revealed that the attrition rate have reached around 50%. The salary of the BPO, Call-Center workers have increased tremendously because there is a huge demand. One company is buying out employees from another and vice versa. The demand for skilled workforce in this sector is not being met by enough supply.
Are programmers and Coders the most neglected link in the Software Development Chain? Coders are like smart assembly line workers as opposed to programmers who are plant engineers. Programmers are the brains, the glorious visionaries who create things. Large software programmers that often run into billions of lines are designed and developed by a handful of programmers. Coders follow instructions of the large program.
Some industry experts have put in that — if programming requires a post graduate level of knowledge of complex algorithms and programming methods, coding requires only high school knowledge of the subject. Coding is deemed repetitive and monotonous.
During many events, like the one last week in India at the annual fair of the software industry’s apex body Nasscom, no one mentioned anything about Programmer or aptly the coders. The event, which brought together software professionals from around the world, used up all its 29 sessions to discuss prospects to improve the performance of software companies. Panels chose to debate extensively on subjects like managing innovation, business growth and multiple geographies. But there was nothing on programmers/coders, whom we all believed are the driving force behind the success of any software company.
It has been an eternal battle between the business cubicles and the programmers box if technology drives the business or vice versa. Well, one compliments the other.
In the Indian context, the software professionals aka the programmers aka the coders are the poster boy of Matrimonial classifieds. They are well paid, perceived to be intelligent and travel abroad frequently on software assignments. Or, are they really? Are they paid appropriately for the slogging they do? Are they really intelligent or they follow the directions of the business directives? They travel but do they have a choice, or are they flown and placed like pawns at strategic location by the kings (business tycoons)? Yes, it is an open secret fact which Software Companies won’t say/accept — that Software Professionals specially in India are not programmers but mere coders, they are the assembly line workers.
A Microsoft analyst have rightly said, “Like our manufacturing Industry, the Indian software industry is largely a process driven one. That should speak for the fact that we still don’t have a domestic software product like Yahoo or Google to use in our daily lives.” Is this also another reason that, IIT graduates have consciously shunned India’s best known companies like Infosys and TCS, though they are offered very attractive salaries?
American companies still feel that most of the so called engineers in Indian companies are mere coders. They are almost identical workers who sat along hours to write lines after lines of codes, or test a fraction of a program. They did not complain because their pay and perks were good. Another fuel to this fire is that of the Indian social fabric. Parents, families and spouses do not know or care about the type of works programmers or coders do, they are more interested in the Name of the Company they work for, their monthly paycheck and the ability to include terms like Software Professionals, BPO Team Lead, working in MNC, in their matrimonial classifieds.
Of late, there are uprisings everywhere, emotionally among Programmers in many software companies. They are yearning to do something on their own, something out of the ordinary due to the increasing feeling of dejection. Many programmers want to get out of their routine monotonous coding which no longer excite them. Programmers are toying with ideas of moving out of some of the reputed companies, where they are like caterpillars climbing a wall without knowing how high the wall is.
This is perhaps just the beginning.
Do you want to be a programmer or a coder?
Note: Inspired by an article from yesterday’s Times of India Print Newspaper – A myth called the Indian programmer.
- 2007 Feb 19: Om Mallick talks about the Troubling Signs for Indian Tech Outsourcers and says that there is bad news for those investors in one of the many US listed technology outsourcing giants such as Infosys. They are no longer the cherished destination for the brightest and the smartest in India.