When you are trying to develop a presence in the marketplace, you will find that it is a long term process. We are often deceived by the advance of a new App that creates instant exposure for a business. The problem is that exposure does not equal success in business.
Conversions are about awareness and repetition
If you think back to the process of the consumer purchasing process, you can see why getting great exposure one time will not help you in the long run. Think about all the steps that a customer must go through before they make a decision:
- They are exposed to the message
- They actually see the message
- They think about the message
- They remember the message
- They decide whether or not to act on it when the time comes