Is it “All Fair” in Google & Facebook’s War?

The big difference in modus-operandi are, that, Facebook is a social networking website that is operated and privately owned by Facebook Inc; whereas Google is a search engine for any information. On prima-facie, there shouldn’t be any competition, as the businesses are different. But, it’s definitely not the case.

According to a report, Facebook used a PR Firm to deliberately daub Google’s image on the ground of privacy issues. This news has raised many eyebrows. The competition in the social space, between the two behemoths have taken a new turn. Dan Lyon of the The Daily Beast informed that Facebook hired a public relation firm named Burson-Marsteller to smudge Google’s face. According to Lyon, it seemed that someone had hired Burson-Marsteller, a top PR firm, to promote anti — Google stories. However, this has come as a surprise to many as Facebook has faced criticism from various sects for not being providing enough privacy and security to its members.

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Public Relations as an Entrepreneur

When you are trying to develop a presence in the marketplace, you will find that it is a long term process. We are often deceived by the advance of a new App that creates instant exposure for a business. The problem is that exposure does not equal success in business.

Conversions are about awareness and repetition

If you think back to the process of the consumer purchasing process, you can see why getting great exposure one time will not help you in the long run. Think about all the steps that a customer must go through before they make a decision:

  • They are exposed to the message
  • They actually see the message
  • They think about the message
  • They remember the message
  • They decide whether or not to act on it when the time comes

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