If you’re like me then you are sick of SEO. These cookie-cutter predictive patterns that create a myopic filter for the content we see online make as much sense as casting a rapper in a film noir, or taking a three-year old to a fine china shop.
This must be what Krassimir Fotev thought when he looked at how we gather, process and retrieve information and thought — pssst… I can do better. So he did. (Don’t you just love people like that?). He created Peer Belt — a personalized search engine that organizes the content you encounter online.
After first getting a masters degree in Physics, then giving up a cushy job at Credit Suisse Krassimir created Peer Belt, and hasn’t looked back since.
We had tons of questions for Krassimir — like what the heck Peer Belt actually does, so we fired off a series of rapid-fire questions to him about his entrepreneurial experience and the technology behind the brand. He then banged his head against his desk until something brilliant came out. And brilliant it was…
If you’ve browse around on the Internet, you would have definitely stumbled upon the word that is thrown around so lavishly – SEO. SEO, has changed the way online marketing is done and has tremendous affect on the success or failure of a website business.
To put it as simple as possible, SEO or search engine optimization allows website businesses to give their customers the most up to date information on their products. This in turn helps people who are using the Internet in search of goods to be able to find exactly what they are looking for at the click of a mouse, without having to spend all day searching various websites that are of no relevance to them.
Everyone wants to be at the top of their game, and will go to any lengths for it. Then why blame SEOs (Search Engine Optimizers) who make the game more interesting, by introducing players you would not expect to find on the field. The thought worth pondering over is; when Google is asked a question, and it shows up results that don’t quite make sense to you; it is natural to wonder what happened to the optimization of search results.
From time immemorial, Search Engine Marketers have followed the idea that companies need to hire them to increase a web site’s rankings in the search engines. Higher rankings meant more traffic, which eventually would result in higher sales. In this equation, a search engine’s most important source is the User. Search engines have evolved most rapidly in the last decade. That has happened to give higher quality results to any search query, and to keep SEO spammers from exploiting search results. Despite these two rules, SEOs have managed to find their way across with the help of small algorithmic rankings.
Marketers often get a lot of exposure and traffic to their website, but the actual conversions they receive may be much lower than they hope. The problem isn’t always the amount of traffic they are receiving, but who is actually coming to their website. One of the most common problems entrepreneurs face is that they are reaching people outside their zone of business.
A photographer I know told me that his website gets tens of thousands of visitors a month. Unfortunately, the traffic he is getting is coming from people at least 500 miles away. I told him that he needs to focus on developing a location-based marketing strategy so that he can reach people in the San Francisco area.
If you are doing SEO for your own or someone else’s website, you know what pagerank is. You have heard people claim that they use pagerank as the primary or even the only basis for their ranking. They focus on building links from high page rank sites and use pagerank as one of the only aspects of their keyword research strategy.
There are a number of reasons why pagerank is not an effective way of measuring the competitiveness of a webpage. You can read more about it in Why Toolbar Pagerank is Worthless.
Pagerank varies significantly on the front page
If pagerank was the most important part of SEO, you would expect that all of the results on the front page would have about the same pagerank. As you would move from to the second and third pages, pagerank would decline and still be relatively consistent. A couple of experiments I ran showed different data. I used the Google Bulk Pagerank checker on the keyword “technology startup” and found that the pagerank values of the pages varied between 2 and 6.
I also conducted another pagerank test after using the keyword “social bookmarking.” A couple of the pages had no pagerank at all, while a PR 10 page (the page to the Add This! widget) wasn’t even on the first page.
Online marketers are spending billions of dollars in the U.S. alone trying to use pay-per-click advertising to promote their products. The return on investment would assume at first that this is money well spent. But is it really?
While only 15% of the people who use Google, click on paid ads, this results in a substantial amount of traffic. But then you need to consider that 85% of the users are clicking on links to websites that are not paying a cent to be posted.
This is why SEO tends to be a much more lucrative form of promotion. However, pay-per-click is not necessarily a bad thing to try in the meantime for two reasons.
Many entrepreneurs have gotten so caught up in the mystique Google has created with their search algorithms that they have based their entire business around it. They believe that the success of their online business begins and ends with their search rankings.
Their obsession is shown more in their link-building practices than anything else. Many entrepreneurs focus only on developing anchored links that do not have the no-follow tag built into them. Of course, this approach eliminates some of the most important promising Internet marketing opportunities, including some of the best social networking sites and forums on the Internet.
Some experts are clearly not suited to run a business. They are technicians who fail to see the big picture. You are running a business and you must keep everything in perspective. Do not take the advice of a few specialists at face value because they are not going to think about everything your business needs to do to succeed.
This is the beginning of a new phenomena — Google, the leader in Search — will now be able to index textual content in Flash files of all kinds — Flash menus, buttons to banner, to self-contained Flash websites. Google have launched their Flash indexing algorithm, we can expect improved visibility of Flash content, with better search results and snippets.
People who have once shunned Flash for the lack of visibility on Search Engines can now rejoice. Earlier, it have been very difficult to make Flash contents indexable by Search Engines.