Social Media Simplicity – 4 Essential Plugins

My grandmother just friended me on Facebook. So, either hell has frozen over, or social media has truly permeated every aspect of life. This multi-generational Zeitgeist is huge and companies are caching in. The best part is it is cheap and easy enough for even the smallest website to take advantage of.

The lazy approach to social media marketing is to install a bunch of plugins, which is the reason why some websites look like a McDonalds playground of colors and floating boxes.

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The new rules for marketing

Marketing has been used the same way for years. The strategy that marketers have used has gone something like this:

  • The company decides what they want the customer to think of their product.
  • The company yells to the customer to buy the product.
  • The company waits to see if the customer ever decides to purchase.

For years, this process may have worked. Companies just needed to get their message out more often than their competitors. However, in today’s world, customers are exposed to a lot of messages every day. A Google Answers thread shows that different sources have come up with different estimates. Some range as low as 247 (Consumer Reports), but the standard estimate is that a customer is exposed to 3,000 ads every day.

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