Having an aggressive email marketing campaign is one of the most powerful ways to grow your business over the Internet. However, it is easy to accidentally become too aggressive and be flagged for spam. There are a few principles you should keep in mind when you are setting your campaign up so that you can maintain an ethical marketing strategy.
Where is the magic line between a spam email and a legitimate email? Unfortunately, there isn’t one. Marketing email or spam? describes how you can only try to minimize the likelihood that an email will be reflected as spam. Sometimes even the most innocent messages can get flagged by a very conservative recipient. Unfortunately, you can never control how someone is going to respond to your message.