The Big Picture – Social Networking in India (Part II)

In continuation to The Big Picture – Social Networking in India (Part I); here is the Part II of the post.

Twitter

A simpler breed of social networking website is Twitter. Having said that, Twitter is the best platform for users to express themselves in a short and simple manner and make their point and that is its USP. Interestingly, not just the common men of India use Twitter to express their thoughts but more often the tweets that make it to popular news stories are posted by celebrities, politicians, film stars, sportsmen and the like. Recent news of Amitabh Bachan tweeting about his son Abhishek Bachan expecting to be a father just goes to show that many celebrities take time off from their busy schedule tweet about their professional & personal lives. It is a brilliant platform for celebrities to get connected with their fans.

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The Big Picture – Social Networking in India (Part I)

After the inception of Internet, the next big thing that has evolved over the years has been the use of social networking websites globally enjoyed not just by youngsters but by all kinds of age groups. In verity, a social network is defined as, “A social structure made of individuals (or organizations) called ‘nodes’, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.”

India has never fallen behind in adapting the best and latest technological innovations and has always been amongst the first to use it. So too with social networking wherein India has become arguably one of the most potential markets for several popular social networking websites. It has taken very little time for India to move from the establishment stage of social networking to the exploration stage.

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“Cogito Ergo Sum” i.e. I blog, therefore I am

I blog there I am
I blog therefore I am (source : GoComics)

It is the generation of the lazy, the people who need their 11am cuppa coffee to even register that they are alive, and the generation of the creatively competent, the ones who are up all night writing about their fantasy alternate worlds. Is blogging dead then?

Writing isn’t easy, and Blogging is even tougher. Keeping up with the self acquired deadline of creating something readable on a regular basis is quite a task, especially when the only proceeds are the comments and a readership. Blogs that began as a drunken epiphany have a short shelf life, and even the ones that were born out of a meticulously thought out ideology are tough to keep up with. So what do you do when you want to prove that blogging is your calling, especially in this micro-blogging obsessed world that gets jaded if you write more than 140 characters? Do we need to force-fit blogs into snack-sized containers?

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Search Marketing Industry – in a ‘Make or Break’ State

Everyone wants to be at the top of their game, and will go to any lengths for it. Then why blame SEOs (Search Engine Optimizers) who make the game more interesting, by introducing players you would not expect to find on the field. The thought worth pondering over is; when Google is asked a question, and it shows up results that don’t quite make sense to you; it is natural to wonder what happened to the optimization of search results.

From time immemorial, Search Engine Marketers have followed the idea that companies need to hire them to increase a web site’s rankings in the search engines. Higher rankings meant more traffic, which eventually would result in higher sales. In this equation, a search engine’s most important source is the User. Search engines have evolved most rapidly in the last decade. That has happened to give higher quality results to any search query, and to keep SEO spammers from exploiting search results. Despite these two rules, SEOs have managed to find their way across with the help of small algorithmic rankings.

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