A Simple and Easy way to overcome your Twitter Addiction

Like most of you, I too am hooked to twitter – it is such a simple but awesome medium where you can talk to, connect with like-minded people and listen to those who you appreciate. I signed up for Twitter on Jan 29, 2007 which makes me amongst the first Million users (725,553rd) on Twitter.

Well, like many of you, I too have realized that it does take a toll on my time and eventually my productivity. In my ever-happening experiment for self-disciplinary self-imposed habits, I’ve successfully conquered my craving and yearning to be on Twitter all the time just like I did with emails long back. Of course, I’ve improvised a lot with email management since – keeping is much leaner, simpler and minimal yet effective and acting on them in a timely manner.

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Why Pinterest will outdo Twitter

Imagine the visual aesthetic of social bookmarking site Delicious, mixed with the sociability of Facebook and Twitter, with a bit of Google+ organizational sophistication for good measure, and you’ll have the web’s best up and coming social media network. Already at number three, can Pinterest make a dent in Twitter’s marketshare? Here’s a few reasons why that answer is a resounding YES.

Pinterest

Visual Appeal and Ease of Use

When you log in to Pinterest for the first time, you’re immediately reminded of the cork pin-boards of the local pool or the quad at the local college. The whole set up is intuitive and immediately socially interactive.

Adding a new link is as simple as clicking “Add Pin” and within moments the Pin finds and adds a relevant image for your link and makes it the centerpiece. Images naturally attract the eye, and the clicks and there is a wide variety of topics listed on the site.

Despite recent updates, Twitter is still very text heavy and is a flowing torrent of quickly moving information. Pinterest is designed to be browsed at leisure and has appeals to someone looking for a more laid back, stress free browsing experience.

Explosive Growth

In the past six months Pinterest growth has been exploding, increasing 40 fold to almost eleven million users and is growing faster than any other website in history. And consider this: Pinterest has a waiting list for new users! After signing up there is a delay of a few days to a week before one is allowed to log in and start using the service.

In this way, Pinterest is able to control and monitor growth. The exclusivity also has the side effect of generating even more interest as new users hear about and would like to join this brand new – “exclusive” network.

Revenue Generation

When it comes down to it, the main factor responsible for Pinterest’s continued growth comes down to money. And Pinterest generates more revenue than both Twitter and Facebook. 17.4% of social media e-Commerce transactions was driven by Pinterest last quarter, up from just 1.2% a little over a year ago. That kind of revenue generation in such a short time is almost unheard of, and is projected to climb to 40% by the close of 2012. This revenue is estimated to be mostly non-credit transactions, and may even lower the average US credit card debt per family.

Conclusions

With it’s easy on the eye looks and it’s extremely user friendly interface, Pinterest attracts even the most burnt out social media networker. They’re users are mostly women in the highly desirable 25-34 age demographic, and help drive sales of products across multiple retail categories. This kind of buying force is a first in the history of the web, and is only expected to increase over the next three years. Taken in total, this almost certainly spells out the toppling of Twitter as it’s usurped by the newcomer Pinterest.

News Channels aren’t impressed with Twitter

Social media has attracted not only individuals and businesses but also the reporting media. Social networking sites such as Facebook, Twitter and Google+ together with the use of some effective social media tools are spreading the news faster than that can happen through other sources. It is simple, fast and efficient.

Out of all social channels, Twitter has unique advantage to share information through its short messages, also known as tweets. Twitter has also attracted journalists to offer lively updates to their followers. These tweets are spreading so fast through journalists that sometimes the central news hub lags behind the general public. This situation has created embarrassment in media like BBC, Sky News and CNN. Telecasting channels have no other go than clamping down the access (or restriction) of Twitter to its associates in the form of rules & regulations.

Mainstream broadcasting and telecasting media is in embarrassing situation when its associates pass information to the audience without spreading enough to their own news hub. CNN went to the extreme by suspending its associate from live action until further investigations are completed. Sky news has fastened bolts on its news dissemination format.

Reporters are banned from tweeting non-organizational tweets. They cannot spread breaking news to the general public without conveying the same to its news desk. While it is reasonable that broadcasting media should have discipline and systematic approach in presentation of information, the freedom granted to its associated should not be curtailed in an abrupt manner. Organizational guidelines should be respected and reporters should abide by the rules and regulations laid by the management. As per sky news new guidelines, reporters cannot repost tweets other than from employees. It has totally banned posting of tweets that belong to rival journalists.

News Channels + Twitter

Now, they cannot post non-work related information from their official twitter accounts. These measures are intended to bring more discipline on the users within the organization. Journalists are shocked to hear the news from an organization that had drawn undue advantage by publishing information through digital media.

Sky News made huge success by spreading news through Twitter during the Arab crisis and when riots happened in England recently. As per new guidelines which are conveyed through email to all the reporters, information which is not filtered through Sky News Editorial process cannot appear in tweets. It has been clarified that News desks happen to be the central hub for dissemination of information.

BBC releases new guidelines to its reporters. These guidelines are rather soft than Sky News. BBC insists its reporters to file a story along-with the tweet. As the ‘news break story’ reaches BBC colleagues and editorial board, the news will also reach through twitter. These guidelines are understood to have introduced to implant certain level of discipline and there is nothing wrong in protecting the interests of the organization.

On the other hand, CNN went to the extent of suspension of its reporter for the unnecessary hype created through his twitter account. While it is true that as long as reporters represent an organization, the reporter should abide by the code of conduct in every way, the new changes will create opportunities to explore new ways of journalism. After all, reporters are human-beings and they would like to utilize their freedom to the maximum possible extent. More and more innovative and cautious guidelines are expected from news reporting agencies as the social media’s potential grows continuously.

Twitter-Yandex join hands

Social networking site, Twitter is popular with its short messaging tweets. These tweets greet others and let users connect with others on a continuous basis. Twitter has become an attractive source not only for individuals but also for businesses. In fact search engines are also befriending with Twitter. After Microsoft’s Bing association with Twitter, another search engine, Yandex has joined hands with Twitter.

Yandex is a listed IT company at New York Stock Exchange. In addition to search engine services, Yandex develops various internet based products and services. It is ranked No. 5 in search engines with more than 3 billion searches per day. It has its presence in neighboring countries like Belarus, Ukraine, Kazakhstan, etc. The new partnership with Twitter will help Yandex get instant access to new tweets in its search results.

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Social Folders – share your social content online

Social Folders

Ever get irritated that you can’t push/pull content between your computer and your social networks and sort it in handy desktop folders? Instead you have to manually update each as new content is added? Martin Pannier did. In response he created SocialFolders.

The SocialFolders app allows you to more easily manage content across your desktop and various social networks. It allows you to centrally manage your content, including backing up your photos, videos and docs. To put it more succinctly, MASHABLE summed it when they said — SocialFolders Is Like Dropbox for Social Media. If you’re not a MASHABLE fan, CNET also puts it simply when they say — It’s Photo Stream for everything“.

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5 Ways to Build an Online Community for Your Startup

There are multiple benefits from building an Online Community to create demand for your product. Unlike marketing campaigns, the efforts placed in building online community will give results in the long run.

Let us find useful ways to build online community especially for startups;

Appropriate Platform

Select the most appropriate platform to reach your customers. If some discussions are already happening about your products on a platform like Facebook then you can involve more in those discussions. You should ensure that ‘Facebook Page’ reflects up-to-date information and talks about new launches, etc. It is right opportunity for you to add the required material and facts and figures to convince or substantiate the effectiveness of your products and services. You can reply user’s queries and ask for more questions. If you are doing well at one platform gradually you can extend to another affective platform.

Engagement

Engage your audience or customers. This is very much important. As your concern is in the initial stages of growth, you should listen to the requirements of your customers. If you are able to satisfy existing customers, satisfied customers will bring in more numbers of new customers. You should respond to the comment placed by a visitor on your blog. You should reach audience in various locations like forums and discussion groups. Instead of expecting a sudden surge of visitors you should be able to serve the needs of existing customers. With consistent engagement with customers, you will be able to remove the drawbacks of your products and launch better products in future which will invite many more new customers. By engaging customers in proper way, you can build community that will add-up on a continuous basis.

Socialization

You should offer users ways and means to socialize. There should be an option to subscribe to your newsletter. You can offer multiple ways to connect with customers. Connectivity icons of Facebook, Twitter, Google+, etc. should be easily accessible on your site. They should be placed in the most prominent location so that icons can be easily noticed by users. You should offer links that can be shared by users’ friends. You should also expand your presence on social bookmarking sites. These sites will draw lot of traffic as they create authority on your product.

Quality over Quantity

You should focus on quality in every aspect. You should deliver the best product. The product should be optimized as per the changing times and lifestyles. A lack of one single simple feature can make a very big difference. Hence, you should be in the forefront of adaptation of technology and grasp things from the market. In addition to the product quality and quality of service, you should also implant quality conscious customers who will promote or rather advocate your products.

Quantification

At the end of the day, what you obtain from all your inputs will matter your business. You should have access to data that pertain to different aspects of business. By quantifying the results you should be able to know in which direction your business is going. You will be able to find the returns on investments. The quality community build over the years will attract many new visitors.

How Social Media Changes The Art of Modern Marketing

Social media began as a way for college students to communicate with their friends by using computers. It has now turned into a multibillion networking system that has spanned across the globe. And, this marvel has not gone unnoticed by the marketing industry.

The advent of social media over the past few years has caused a major shift in the modern marketing field. Not only are companies using social media to promote their products and services, they are also hiring social media experts to develop marketing strategies to further connect with consumers and other businesses.

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Could You Trust Twitter, Facebook and Linkedln To Launch Your Business Online?

Surprisingly, the prevailing attitude towards social media websites such as Twitter, Facebook and LinkedIn is one of either ignorance or disdain. Many small businesses have not seen how much of the small and medium business world have begun to use these formerly consumer products for various business purposes.

Social media hubs like Twitter, Facebook and LinkedIn can definitely be trusted to launch your business online. That was an easy question, wasn’t it? But you are not that easily convinced, and nor should you be, because you did not become a successful businessperson by simply believing whatever anyone had to say about something. You required proof and statistics.

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Twusic – Tweet your Music

Twusic is Twitter meet Music.

After spending some time on Twitter as a user, you might notice that a lot of people share their music taste. But all this content only appears as text. For music lovers it’s great to share with others what they’re listening to but is it really relevant for their followers?

Actually, there are many tweets containing the #nowplaying hashtag, thanks to all the music services that allow users to automatically push their music onto their Twitter account.

Late 2010, Twitter started to include Apple Ping music information for those sharing their music via iTunes but, again, without the possibility to listen to that music, unless you already have it on your computer.

That was some sort of solution, but not good enough.

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