Badmash behind Amitabh’s US Prime Minister candidacy

Dishoom 2008 is about Amitabh as the American Prime Minister candidate.

Keyur Patel, of Velocity Interactive Group, likes giving birth to new companies. His latest kid is a Badmash, a newly formed pune-based (India) Studio. Sandeep Sood of DoubtSourcing, who thinks brown people are funny, is the head writer at Badmash.

Badmash produces original properties and partners with creative people to develop and distribute content. Their contents are expected to be available in a wide range of formats — from your iPhone to your HDTV.

They recently launched Dishoom 2008 with a ticklish subject — Bollywood Badshah, Amitabh Bachchan — who somehow, got so bored with the American Ishtyle of Politics, decides that he “will be the American Prime Minister.”

“But there is no Prime Minister in America!”
“I know! haaahaaa, less competition.”

Badmash is planning to launch other content properties in the next several months, which includes the launch of music and voting on mobile phones in India and a very cool facebook app.


  • Badmash is a Hindi (Indian National Language) word synonymous with a crook, a naughty child.
  • – Wikipedia

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