If you were to poll a hundred serious business owners on the street and ask them if a website was a crucial part of starting a business, at least ninety would probably say it is. Yet, if you polled the same hundred people and asked what resources they put into their website, you would probably be shocked with the results.
If you think that your website is one of the most important elements to making your business successful, you should put some time and money into it. First of all, you need to be honest with yourself about your own web development skills. If your skills won’t cut it and you don’t have the time to learn, hire someone else. Period. You wouldn’t try to rebuild the engine to your car if you didn’t know how to change your oil? Why risk short circuiting your online image with a poorly designed website?