If you remember Macromedia Central, you’d definitely say that Apollo is an extremely smart hairpin-turn technology make-over. Of the many change including the license, one of the most striking is that of the visual chrome; well, there is no chrome in Apollo. Apollo is a stateless framework that can adapt to what the developer wishes. One can change Apollo Applications to mimic the nature, style and behavior of the application running it.
Apollo Applications are very unlike of the traditional and conventional Desktop Applications where they either forms part of the Operating System or have its own restrictive environment. Apollo Applications runs just like your regular Desktop Applications, are Platform Independent (runs on Windows and Mac - Linux version should be coming soon I guess) and are Brand-proof.
Apollo enables developers to create applications that combine the benefits of web applications network and user connectivity, rich media content, ease of development, and broad reach with the strengths of desktop applications application interactions, local resource access, personal settings, powerful functionality, and rich interactive experiences. Apollo will support File API, based on Flash Player 9, Windowing API, HTML within Flash based content, Apollo specific Flex components, Drag & Drop.