Essential Principles for Good Web Design

I just stumbled on an awesome article from PSDTuts - 9 Essential Principles for Good Web Design. In the article, Collis talks about the oxymorons that a designer faces while designing a good website - a design that is both usable and pleasing, delivers information and builds brand, is technically sound and visually coherent.

The article is worth a read, and it links to other resources which are old but golden rules of the design paradigm. The article lays out 9 Essential Principles for Good Web Design;