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But Why!

This is called a double-opt in — and it’s important;

• It stops robots from signing up to the newsletter.
• It stops people from being added to the newsletter without their permission.
• It stops people from accidentally signing up with a typo.
• It stops people who don’t really really want to be signed up from signing up.

This is great for me, because it means I pay less money to host the newsletter, and won’t end up on a list of spammers.