Some of the big sites have embraced is as the better way to display video on their site, a way to seamlessly integrate videos without bothering with an external skin. Look at great sites like CNET and Google Video doing it. Why aren’t you, Time of India, doing it? Or are you waiting for coupla more decades to come to the trend? Why is it that, you seem to live in the pre-Firefox days?
Microsoft uses Flash Video. Look at the MSN.CO.IN site on the upper left corner, they have a Flash Video of commercials at the time writing this article.