in Mobile

Is Nokia trying to fit in there?

Nokia and iPhone: Looks alike? Oh well, not quite!

Photo by Brajeshwar

Nokia and iPhoneLooks alike? Oh well, not quite!

Despite being the world leader in mobile phones for several years and with every 1/3 mobile phones being sold is known to come off Nokia’s couch, the brand is being taken for a ride by Apple’s iPhone. With the new iPhone 3G S coming up, Nokia just found another competition to what was already a chaos.

An outstanding touch screen performance, cheap initial investment of $199 (now $99 for the old iPhone 3G phones), the Apple brand and iTunes addiction are some of the valid reasons for people mounting themselves to get an iPhone. App store has several thousand apps which have come up in a short span of few years. Thanks to the easy of use iPhone provides and the terrific touch support that carries it a step ahead. Rubicon Consulting, a research company has come up with a few other shocking statistics which includes insights like;

  • More than 50% of the iPhone users have switched carriers.
  • The average bill for mobiles have increased by 24% for iPhone users.
  • 75% of people agree to the fact that their mobile browsing volume has increased.
  • Email is the highest used iPhone functionality amongst text message, web browsing and listening to music.

Nokia has always had a great signal reception and a build quality. Alongside, it has done pretty well with various form factors apart from the touch screen masterpieces. That is one area where the iPhone rocks!

RWW had an interesting article on iPhone, titled — “Today’s iPhone Users are Young, Rich, and Technically Savvy”. We all would agree to this. But the same iPhone users were happy using various phones from NOKIA before iPhone took birth. The question here is, was Nokia not smart enough to give them something that could add to a few decades old NOKIA history of providing great phones with a good battery backup, user interface and robustness? A good level of Nokia Support to add to it.

Nokia, I guess realized the same and has come up with the all new series of touch screen phones. Nokia XpressMusic 5800 was the first touch screen phone from their pocket. Buzz today is about the all new Nokia N97. Nokia is promoting the same by means of press conferences, giveaways, etc. You may want to check out the contest running on this blog.

Nokia N97 undoubtedly has a better camera than an iPhone. Thanks to its Carl Zeiss lens. The availability of a physical QWERTY keyboard is an added advantage for most bloggers and heavy internet users on a mobile device. A higher storage capacity (32GB built-in) and plethora of other features add to it.

Why is an iPhone more than just a phone whilst a feature packer Nokia phone doesn’t yet qualify for the first choice. Will Nokia be able to get the same buzz as iPhone has received amongst the users and not just blogs, tech lovers and geeks?

Where is Nokia, despite reaching several milestones in the mobile market stand next to an iPhone in the feature packed hand held devices. We have already read several articles on what is bad about an iPhone and still Apple proudly stands to it?

There is certainly a lot more than a new phone launch, a press conference and contests that’s needed to get to be the number one in touch screen mobile phone market.

Btw, best wishes and get yourself a Nokia N97.

16 Comments

  1. I think a lot of it has to do with their positioning strategy. Not many people at Nokia wanted to shift out of the low end consumer market, they lead in mobile devices. But perhaps the biggest reason is the shitty Symbian software that they have. Apple is just beautiful. Period.

    I think a lot of the other things are the explosion that the US saw in the iphone bloggerati reviews that forced people into the notion that if you want to be cool and hip you need to have the iPhone.

    I'd love to review the N97 though, seems like a great phone.

  2. I think a lot of it has to do with their positioning strategy. Not many people at Nokia wanted to shift out of the low end consumer market, they lead in mobile devices. But perhaps the biggest reason is the shitty Symbian software that they have. Apple is just beautiful. Period.

    I think a lot of the other things are the explosion that the US saw in the iphone bloggerati reviews that forced people into the notion that if you want to be cool and hip you need to have the iPhone.

    I'd love to review the N97 though, seems like a great phone.

  3. Inspite of switching to another carrier, Apple iPhone is still cheaper than Nokia N 97, Nokia guys must take lesson from what happened to Sony XPERIA , most costliest and flop smartphone from SONY in USA, ALSO Nokia will face a sure defeating competition with Palm Pre , a superb phone which is also cheaper than Nokia N97. I don't think these advertising strategy will really work in the favor of N97,Axel Meyer, Head designer of N97 was also unanswered by the question regarding unimpressive touch feature of N 97.

    Very well written article Praval.

  4. Inspite of switching to another carrier, Apple iPhone is still cheaper than Nokia N 97, Nokia guys must take lesson from what happened to Sony XPERIA , most costliest and flop smartphone from SONY in USA, ALSO Nokia will face a sure defeating competition with Palm Pre , a superb phone which is also cheaper than Nokia N97. I don't think these advertising strategy will really work in the favor of N97,Axel Meyer, Head designer of N97 was also unanswered by the question regarding unimpressive touch feature of N 97.

    Very well written article Praval.

  5. Let's clear this up (from a $$ perspective):

    iPhone 3GS:
    You'd really need to talk about the 32GB version... which means that it's $300. But that includes a 2yr contract for a *new* AT&T customer... If you're upgrading from another phone, it's actually $700 *with* a 2 yr contract...

    Nokia N97:
    Only available Sim-Free in the US, is $700 from NokiaUSA (or $680 if you get the $20 warranty extension which throws a $40 discount -- basically - Nokia's paying you $20 to get an extended warranty) And that doesn't even count the 'free' bluetooth headset...

    AT&T:
    Now - say you are going to use this on AT&T, and the 2 yr contract doesn't bother you... That's fine too... Let's compare the devices based on data pricing alone.

    iPhone 3GS requires AT&T's iPhone plan - which is $30 a month... on a 2 yr contract that's $720 over 2 yrs, and mind you - that's *just* data, and it's *required*

    N97 doesn't require a data connection - so you could save that $720, making the net cost for the phone $680 over 2 yrs vs. a iPhone3GS... Of course, now you're gonna say 'but why would I buy such a phone without the data plan?' A valid argument... So let's add a data plan to the N97 - the $15/mo media net plan is available for this device... over 2 yrs that's $360..

    TCO:

    iPhone 3GS for new customer: $300 phone + $720 data = $1020
    iPhone 3GS for everyone else: $700 phone + $720 data = $1420

    N97 thru NokiaUSA: $680 phone + ($360 optional data) = $680 or $1040

    So - from a $$, the question is more like:

    $680 vs $1420

    Happy now? Glad I could correct that...and not to forget that iPhone bombed in India -- an emerging market and a Nokia stronghold.

    Also, Nokia's first touch phone was Nokia 7710, based on S90 platform.

    Thank you.

  6. Let's clear this up (from a $$ perspective):

    iPhone 3GS:
    You'd really need to talk about the 32GB version... which means that it's $300. But that includes a 2yr contract for a *new* AT&T customer... If you're upgrading from another phone, it's actually $700 *with* a 2 yr contract...

    Nokia N97:
    Only available Sim-Free in the US, is $700 from NokiaUSA (or $680 if you get the $20 warranty extension which throws a $40 discount -- basically - Nokia's paying you $20 to get an extended warranty) And that doesn't even count the 'free' bluetooth headset...

    AT&T:
    Now - say you are going to use this on AT&T, and the 2 yr contract doesn't bother you... That's fine too... Let's compare the devices based on data pricing alone.

    iPhone 3GS requires AT&T's iPhone plan - which is $30 a month... on a 2 yr contract that's $720 over 2 yrs, and mind you - that's *just* data, and it's *required*

    N97 doesn't require a data connection - so you could save that $720, making the net cost for the phone $680 over 2 yrs vs. a iPhone3GS... Of course, now you're gonna say 'but why would I buy such a phone without the data plan?' A valid argument... So let's add a data plan to the N97 - the $15/mo media net plan is available for this device... over 2 yrs that's $360..

    TCO:

    iPhone 3GS for new customer: $300 phone + $720 data = $1020
    iPhone 3GS for everyone else: $700 phone + $720 data = $1420

    N97 thru NokiaUSA: $680 phone + ($360 optional data) = $680 or $1040

    So - from a $$, the question is more like:

    $680 vs $1420

    Happy now? Glad I could correct that...and not to forget that iPhone bombed in India -- an emerging market and a Nokia stronghold.

    Also, Nokia's first touch phone was Nokia 7710, based on S90 platform.

    Thank you.

  7. @Vinod: Thats for your comments vinod. But I am afraid that despite all the reasons, iPhone is still the hottest selling touchscreen phone.

    I am glad you did some research to put the pricing up here, but I wonder if a prospective buyer doesn't know that?

    It's the device that get's people attracted and that's the dent I was trying to make!

    That's why Nokia isn't yet the leader in touchscreen phone segment.

  8. @Vinod: Thats for your comments vinod. But I am afraid that despite all the reasons, iPhone is still the hottest selling touchscreen phone.

    I am glad you did some research to put the pricing up here, but I wonder if a prospective buyer doesn't know that?

    It's the device that get's people attracted and that's the dent I was trying to make!

    That's why Nokia isn't yet the leader in touchscreen phone segment.

  9. No doubt Praval that iPhone is a hot potato! I am using Apple products since my school days and at home (not at workplace considering that I work in a rival company out here in North America) :-)

    We are in 2009 and Apple bragging about adding MMS feature does not look so good and then those frequent call drops on AT&T network (my girlfriend almost gave up). No? The prospective buyer have now started to re-think now considering the state of economy here (NAM/Europe). That said even N97 is not rightly priced in NAM market.

    What about prospective buyers in India? Why did it bombed in India? Its pricing was the key point not the UX!

    Thank you.

  10. No doubt Praval that iPhone is a hot potato! I am using Apple products since my school days and at home (not at workplace considering that I work in a rival company out here in North America) :-)

    We are in 2009 and Apple bragging about adding MMS feature does not look so good and then those frequent call drops on AT&T network (my girlfriend almost gave up). No? The prospective buyer have now started to re-think now considering the state of economy here (NAM/Europe). That said even N97 is not rightly priced in NAM market.

    What about prospective buyers in India? Why did it bombed in India? Its pricing was the key point not the UX!

    Thank you.

  11. Hey guys , i have a closed look on the entire conversation between Praval and Vinod and noticed some great input by Vinod.
    iPhone is a big flop in India as in its pre launch event was so hyped by Indian media but from its terrible price factor no one show enthusiasm in purchasing this super gadget.
    One of the biggest reason for this is lack of advertising campaigns by Vodaphone and Airtel in India and the price factor. People remain unaware of the amazing apps feature of iphone.
    Nokia is entering with viral marketing strategy but i have a doubt on its survival because of previous reputation of N series version in India as its a common prospective among people of India that N series hangs a lot.
    I am sure Nokia will try to target only certain class of people because they know very well that they can't reach to everyone by this huge price figure.

  12. Hey guys , i have a closed look on the entire conversation between Praval and Vinod and noticed some great input by Vinod.
    iPhone is a big flop in India as in its pre launch event was so hyped by Indian media but from its terrible price factor no one show enthusiasm in purchasing this super gadget.
    One of the biggest reason for this is lack of advertising campaigns by Vodaphone and Airtel in India and the price factor. People remain unaware of the amazing apps feature of iphone.
    Nokia is entering with viral marketing strategy but i have a doubt on its survival because of previous reputation of N series version in India as its a common prospective among people of India that N series hangs a lot.
    I am sure Nokia will try to target only certain class of people because they know very well that they can't reach to everyone by this huge price figure.

  13. Nokia has an extensive portfolio of devices (price ranging from couple of hundred dollars to 1000s of dollars [Vertu]) targeting various audiences. They know the pulse of the market and have an extensive logistics network. If you are in this market, one device (no matter how appealing it is) is not enough at all (remember Moto Razr?). The current state of consumer is like that they want something "new" every six-eight months or even less.

    Cons: Lack of innovation @ Nokia. That does not mean it does not have talented people, its full of them actually. Its just they have their hands dipped in too many stuff.

  14. Nokia has an extensive portfolio of devices (price ranging from couple of hundred dollars to 1000s of dollars [Vertu]) targeting various audiences. They know the pulse of the market and have an extensive logistics network. If you are in this market, one device (no matter how appealing it is) is not enough at all (remember Moto Razr?). The current state of consumer is like that they want something "new" every six-eight months or even less.

    Cons: Lack of innovation @ Nokia. That does not mean it does not have talented people, its full of them actually. Its just they have their hands dipped in too many stuff.

Comments are closed.