in Technology

The evolution of Apple’s iCulture

Owning an Apple Product

Illustration from TheOatMeal

Apple Better, and better and better!

The ability of Apple to consistently deliver innovative products and gratify consumers’ needs (mostly latent needs) worldwide has brought them huge success. In continuation of this trend, Apple introduced its latest range of advanced iPods along with the much talked about and sought-after music machine iPod Touch 4 which is said to function just like an iPhone 4 sans the phone. It is this consistency and the willingness to constantly offer technologically advanced products and services to consumers that makes Apple successful.

iPod and the initial Success Story

It all began with the launch of the iPod which essentially gave route to the destruction of businesses for companies producing Walkmans. The disruptive innovation called iPod instantly caught the attention of the youth and had Apple stores crowded with youngsters eager to grab on to an iPod of their own. With this, evolved Apple’s iCulture wherein the initial versions of iPods like Nano and Shuffle familiarized consumers with the application of iTunes, and hence ruled the portable music market.

Now, Apple redefines the way consumers listen to music and thus comes the enhancement of the basic model from iPod to iPod Touch which in verity extends the association that consumers have with iTunes to more advanced applications and games similar to those existent in the iPhone. The addiction of consumers to iOS user interface and features would increase, enabling them to relish all the applications and games present in the iOS library.

iPhone — A step towards maturity

The next stage of development is where users move from music devices to communication gadgets and the inevitable choice here, is the iPhone. Agreed, there subsists a wide array of Smartphones in the market to choose from, but picking any other phone would take away the iOS interface to which many users are habituated.

iPad — A TABLET for advancement

iPad was the first of its kind in the technology world that offers a platform for audio and visual media. But the existence of substitute products is evident in every product-category of Apple, as is the case for iPads with Samsung’s launch of the Galaxy Tab. There also are speculations that few more competitor Tablets would hit the market mostly functioning on Android, WebOS, the full Windows desktop OS, and the Windows Phone 7 mobile OS. Albeit, users who possess a consistent relationship with Apple and the iCulture, more naturally would prefer what they already know and hence get fixated to using the Apple iPad than buying a totally new product with a totally new library of applications.

It is the development of such phases by Apple that has brought about a new culture named the iCulture making it The Cult in Technology. The ingredients for such a profitable culture involve — innovations that generate addiction, youngsters, and frequent technological advancements. Various companies are setting out to achieve a similar sort of pattern that has the ability to achieve a fan base that is as addictive as the one that iCulture has achieved.

  1. Everything in the world is a brand which must remain consistent. Unbelievable but true. Also business is all about demand and supply. Also life is all about roadmaps i.e evolving demand. Only when we understand and accept these three basic things, can we understand brand Apple.

    For instance ACs started getting sold majorly in 2000. That year National ACs stopped selling. This was because 2000-2010 was reserved for lower brands to supply ACs to non-savvy first time users. National ACs came back in 2010 (as Panasonic) to service the now more demanding market in India.

    I know, it is a bad and inaccurate example. I just wanted to give an idea of what I meant by those 3 basic things. Now look at Convergence (as exemplified by iPhone 4) in reverse. The maximum money lies in proprietory convergence. Whoever rules that would rule the world. Now go back somewhat to convergence components: web services which depend on Web access, mobiles and computers. Go back even more to user friendly computers aka home computers aka GUI computing.

    So to be king of proprietory convergence, you need to have experience in GUI computers, then portables, then web services and finally mobiles. Exactly the path of Apple except the 10 years from 1990-2000. These were exactly like the 10 years lower AC brands got to service the first time and non-savvy customers. So that's the story - Apple got to be FIRST in all steps to proprietory convergence dominance except for the crass step of demand explosion in 1990-2000 which was handled by Microsoft.

    It doesn't matter if this is the true story or not. What matters is that Apple has the establishment's backing and will lead in all aspects. Apple would become the Facebook of smartphones. Smartphones would become the defacto convergence device. A clue to the coming explosion in Apple's share in the ongoing smartphone wars is that iPhone went from Aluminum to Glass (a much cheaper commodity). Similarly along with camera and gyro, expect the next iPad to also be made from Glass. The next iPad is set to become the large screen convergence device which would double up as a TV or stream to large screen TV while itself acting as a complex remote.

  2. Ipad is a cool thing from apple.Its way better than blackberry book.I was surfing over online shopping when i came across with ipad.great work by apple.

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